Coca-Cola Hungary to sell pálinka

Trade Magazine.hu reports that, after a successful cooperation of six years, the Rézangyal Kereskedelmi Kft. (Rézangyal Kft) and Coca Cola Hungary will further improve their cooperation with a new trade agreement.

Rézangyal Kft. has produced and distributed premium-quality pálinka since 2005. They use a special technology: their drinks are made of different highest-quality pálinka’s available on the market. Rézangyal Kft. and Coca-Cola Hungary had first established partnership in 2010.

According to the agreement, from 1 February 2017, the exclusive distributor of Rézangyal Kft.’s pálinka, in every sales channel, is Coca-Cola Hungary, furthermore, the trademarks of Hungary’s leading pálinka brand will all belong to a company belonging to the Coca-Cola Hungary group, Trade Magazine reports.

Plum Pálinka on Fruit Bed (rezangyal.hu)

As Trade Magazine writes, Coca-Cola Hungary is the member of Coca-Cola HBC AG group serving as many as 590 million consumers in 28 countries. The company having its headquarters in Dunaharaszti employs 13 000 employees. Coca-Cola Hungary has invested 116 billion forints in Hungary so far. Being one of the largest Hungarian food-processing company, it exports to 24 countries with a wide range of products including Coca-Cola light, Coca-Cola zero, Fanta, Fanta zero, Sprite, Sprite zero, Lift, Kinley, NaturAqua, NaturAqua Emotion, Cappy, Cappy Pulpy, Cappy Ice Fruit, Nestea, Powerade, Burn, Monster, beside Coca Cola. Coca-Cola Hungary operates Vendit’s vending machines, too. The company has distributed premium alcoholic beverages including Jack Daniel’s, Finlandia, El Jimador, Bacardi, Famous Grouse and the products of Campari.