Coca-Cola Hungary to sell pálinka

Trade Magazine.hu reports that, after a successful cooperation of six years, the Rézangyal Kereskedelmi Kft. (Rézangyal Kft) and Coca Cola Hungary will further improve their cooperation with a new trade agreement.

Rézangyal Kft. has produced and distributed premium-quality pálinka since 2005. They use a special technology: their drinks are made of different highest-quality pálinka’s available on the market. Rézangyal Kft. and Coca-Cola Hungary had first established partnership in 2010.

According to the agreement, from 1 February 2017, the exclusive distributor of Rézangyal Kft.’s pálinka, in every sales channel, is Coca-Cola Hungary, furthermore, the trademarks of Hungary’s leading pálinka brand will all belong to a company belonging to the Coca-Cola Hungary group, Trade Magazine reports.

Plum Pálinka on Fruit Bed (rezangyal.hu)

As Trade Magazine writes, Coca-Cola Hungary is the member of Coca-Cola HBC AG group serving as many as 590 million consumers in 28 countries. The company having its headquarters in Dunaharaszti employs 13 000 employees. Coca-Cola Hungary has invested 116 billion forints in Hungary so far. Being one of the largest Hungarian food-processing company, it exports to 24 countries with a wide range of products including Coca-Cola light, Coca-Cola zero, Fanta, Fanta zero, Sprite, Sprite zero, Lift, Kinley, NaturAqua, NaturAqua Emotion, Cappy, Cappy Pulpy, Cappy Ice Fruit, Nestea, Powerade, Burn, Monster, beside Coca Cola. Coca-Cola Hungary operates Vendit’s vending machines, too. The company has distributed premium alcoholic beverages including Jack Daniel’s, Finlandia, El Jimador, Bacardi, Famous Grouse and the products of Campari.

The two companies are seeking for more opportunities to expand their cooperation to production.

Photo: agroinform.com, Rézangyal.hu

Source: Rézangyal.hu/Trade Magazin