More Russian tourists might visit Hévíz thanks to a direct flight
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Péter Faragó, CEO of Hungarian Tourism Ltd., said on Thursday during a press conference at the Travel 2016 exhibition that a new direct flight between Moscow and Hévíz-Balaton Airport will be put in operation. The plane will accommodate 126 people, and will have 18 flights as a starter, which might result in 15,000 Russian overnight stays, turizmusonline.hu writes.
The Hungarian Tourism Ltd. and the Hévíz Tourism Destination Management Association (TDME) has been working together with the local municipality, hotels, and travel agencies since last September, when a marketing campaign was launched in Moscow to make Hévíz more attractive in the eyes of Russian tourists. The campaign’s initial cost was 28 million HUF, and later another 20 million HUF was added.
In 2015 195,000 tourists have visited Hévíz from 46 countries and the majority of them, 103,000, was from Hungary. They were followed by Austrian and German tourists, while Russians were the 4th most frequent visitors. Although Hungary was one of the two European countries in 2014 where the number of Russian tourists roughly stayed the same, as a result of the Russian-Ukrainian crisis the number of Russian visitors drastically decreased throughout Europe, including Hungary.