Hungary’s first smart mall wins international recognition
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Etele Plaza has received HOF Awards 2022 in ’Best of the Best Retail Development’ category. A selected group of real estate leaders from the region’s voted as a jury in combination with votes from CIJ readers.
Etele Plaza, the Best of the Best Retail Development opened last September in Kelenföld, Hungary’s largest multimodal transport hub. The shopping centre’s main entrance welcomes visitors with the largest curtainwall structure in Hungary above the main entrance. The interiors including the fashionable corridors, an elegant lobby, attractive decor, and an outstanding food court directly connected to the green-roofed terraces has brought the latest generation of shopping centre design to Hungary. In addition to the shops, there is a wide range of food outlets, restaurants, cafés, fitness facilities, a children’s play area and services. Moreover, the Etele Cinema takes the movie experience to a new level in the shopping and entertainment centre.
Hungary’s first smart plaza is able to provide a personalised shopping experience from the moment the customers leave their home, through its proprietary mobile app and cloud-based services. The next-generation shopping and entertainment centre not only helps visitors navigate and find the ideal parking space, but also leads them to the selected shops while offering tailor-made deals for each customer. Several benches with USB ports are available in the shopping centre, while at the information desk, a Hungarian-speaking Pepper robot will guide customers on their way.
The HOF Awards are awards given by property developers to property developers in relatively unimportant markets: “The first local country awards gala started back in 2001 and each has become the longest running commercial real estate awards events in the Czech Republic, Hungary, Poland, Romania, Serbia and Slovakia.” ( From their website). In other words, they are MEANINGLESS!!!!!!
DNH: This is a common mistake when someone (presumably the PR agency that wrote this press release) make when translating into English – “from the moment the costumers” as written in your article. A ‘costumer’ is someone one who makes theatrical costumes for the theatre or cinema etc. The correct word is customer. Unless someone is dyslexic how hard is that?
Dear Lexicon, we have corrected it.
Welcome to slavelandia. What they provide you with so seamlessly today will over time become your prison. Keep going you fools … you will all wake up but only after the chink of the digital chains start singing.