Hungarian product awarded Superior Taste Award!

Source: Facebook/Activé FiberShake

The Hungarian activé FiberShake had an outstanding performance at this year’s International Taste Institute event in Brussels.

One of the food industry’s most prestigious awards, the International Taste Institute, similarly to the Michelin Guide, was launched to respond to the ever-increasing gastronomic standards of the field. While the Michelin stars are a hallmark of restaurant quality, the Superior Taste Award stars are a mark of excellence given to ready-to-eat food and drink. The jury of two hundred members holds a total of eighty-six Michelin stars – reported by the Hungarian news portal Player.

This year’s judging panel at the Brussels-based International Taste Institute consisted of chefs from several Michelin-starred restaurants, renowned sommeliers and Bocuse d’Or winners who decided on the most superior ready-to-eat food in 2022. The judges’ decision is based on five criteria and is made after a complex analysis.

This year, we can be particularly proud due to the fact that a Hungarian product has been chosen as the best in the field.

The winner of the 2022 Superior Taste Award is the Hungarian activé FiberShake.

The speciality of the ready-to-eat product is that it is made exclusively of natural ingredients. A single serving will fill you up for hours and provide you with a third of your daily fibre needs. The award-winning FibreShake is fast, healthy and delicious. It can be consumed with cold water, milk or milk substitutes. Within one minute, FiberShake turns into a thick, drinkable wonder – reported by the product’s official website.

The product can be consumed not only as a shake but also as a pudding. All you need to do is wait four minutes for the beneficial fibres to thicken into a delicious, creamy dessert. Currently, activé FiberShake is available in five flavours: chocolate-banana, peanut butter, caramel frappé, chocolate and vanilla.

The young entrepreneur who dreamed up activé FiberShake revealed that the product was created with the aim of offering customers a healthy and quick-to-make snack without compromising on taste. „The opinion of a jury of international experts confirmed that we had achieved our goal. Our consumers can now enjoy a delicious fiber-rich snack that supports healthy digestion” – said Bálint Vadász.

The composition of the winning product was also based on scientific findings. Compared to the daily recommended intake of at least 30 grams of dietary fibre, the average person consumes only a third to a half of this amount. This can lead to digestive issues and chronic metabolic diseases.

The activé FiberShake products, however, cover one-third of the minimum recommended daily fibre intake with a combination of two types of fibre. This supports the balance of the intestinal flora and contributes to maintaining good health.

The digestive benefits of activé FiberShake can be observed even in the short term.

This is not the first international grand prize for the Hungarian ready-to-eat food. In 2019, it won the Red Dot Design Award, while in 2021, it was chosen as the winner of the World Innovation Awards.

In addition to Hungarian specialities, food lovers should now follow the latest Michelin Guide awards. This June, we will find out which are the best restaurants in Dubai. As the Hungarian news portal Roadster reports, the first Michelin Guide Dubai opens up a new perspective on the diversity, creativity and multiculturalism of the city, offering a wide range of international gastronomic specialties. We might get familar with some irresistible Hungarian flavours here as well.