From fairytale palaces like Versailles and Neuschwanstein to ancient Roman ruins, Europe is packed full of showstopping tourist attractions, but which are the most popular? We’ve analyzed thousands of attractions across the continent, including everything from fortresses and castles to museums and amphitheatres. We compared these landmarks using annual Google searches, Tripadvisor reviews, TikTok views and Instagram hashtags to reveal Europe’s most popular tourist destinations. So, whether you’re plotting your next trip to Europe or planning a city getaway, make sure you tick these blockbuster sites off at the same time. And it was revealed that Budapest’s fascinating Buda Castle was among the 25 most popular tourist attractions in Europe.
Buda Castle – Budapest, Hungary
- Instagram hashtags:Â 205,183
- TikTok views:Â 1,900,000
- Tripadvisor score:Â 4.5
- Google searches:Â 5,060,000
This epic castle complex, which is 24th on the list, certainly draws the crowds, with nearly one million visitors every year. Social media buffs will find more than 205 thousand Instagram hashtags and 1.9 million TikTok views. The landmark receives an average of well over five million Google searches a year too, making it one of Europe’s most popular tourist attractions.
Buda Castle dates back to the 13th century, though little remains of its origins. The Ottomans rebuilt most of the original structure during the mid-16th, which was later rebuilt in its Baroque style in the mid-18th century. Today, it houses an array of brilliant museums and galleries, including the National Széchenyi Library, the Budapest History Museum and the Hungarian National Gallery, holidaycars.com reported.
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Below you may read about the first three most popular tourist attractions in Europe.
3. Sagrada Familia – Barcelona, Spain
- Instagram hashtags:Â 2,576,120
- TikTok views:Â 148,500,000
- Tripadvisor score:Â 4.5
- Google searches:Â 2,620,000,000
This jaw-dropping temple is one of Spain’s most beloved monuments. It receives around 5 million visitors, more than 55 million annual Google searches and close to a staggering 150 million TikTok views. It’s popular on Instagram too, with over 25,700,000 hashtags.
Located in the centre of the Eixample district in the beating heart of Barcelona, the temple is the work of genius architect Antoni Gaudi. It’s technically unfinished, with works scheduled to be completed in 2026 – a whopping 144 years since it began. Now a UNESCO World Heritage Site, the building features 18 soaring towers depicting the life of Jesus and is home to Gaudi’s grave.
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2. Big Ben and Westminster Palace – London, United Kingdom
- Instagram hashtags:Â 3,339,796
- TikTok views: 213,931,400
- Tripadvisor score:Â 4.5
- Google searches:Â 1,550,100,000
The UK capital city’s blockbuster site earns the second spot as Europe’s most popular tourist attraction. The famous landmark received over 1,550 million google searches in the last year, as well as close to 214 million TikTok views. Visitors don’t seem to have left disappointed either, according to its respectable 4.5-star Tripadvisor score.
That’s hardly a surprise though, as landmarks come this is a real showstopper. The palace, which sits prettily on the banks of the River Thames, houses both the House of Commons and the House of Lords. Big Ben sits at the north end of the complex. The monumental clock has rung through the reign of seven different monarchs, 42 prime ministers and featured in hundreds of Hollywood movies.
1. Eiffel Tower – Paris, France
- Instagram hashtags:Â 7,144,496
- TikTok views:Â 1,200,000,000
- Tripadvisor score:Â 4.5
- Google searches:Â 84,400,000
Top billing goes to one of the world’s most recognisable buildings, the Eiffel Tower. The radical structure has racked up the most TikTok views in Europe, with a whopping 1,200 million to date. It’s a popular google term too, with 84.4 million searches yearly.
This iconic monument hasn’t always been popular though. When Gustave Eiffel dreamed up the tower for the 1889 World Fair, hundreds of artists, writers and thinkers sighed a petition to have it removed. Thankfully, the government wasn’t quite as shortsighted and today it’s one of the capital’s crowning glory. Over seven million visitors flock here to get up close to the 985-foot monument.
Source: Holiday Cars
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