Trends within the iGaming Industry

The iGaming industry is booming and has continued to evolve over the past decade — especially in recent years.

With new tech advancements happening at an unprecedented rate, it’s no surprise that there’s been continued investment – and interest – in the industry. From exciting big titles to those who like to play poker online. So much so that the global iGaming market is expected to grow to an astonishing USD 114.4 billion by 2028. It’s a boom that’s not expected to change any time soon.

In this article we explore some of the top trends within the iGaming industry, helping you to predict where it might be going next and what exciting innovations to keep an eye on over the next few years.

Rise of sports betting

Sports betting is huge. Seriously! Studies show that the global sports GGR makes up 49% of iGaming revenues. From the football World Cup to the NFL’s Super Bowl, there’s a huge market for sports betting, with the online gaming market in the US valued at 2 billion USD and expected to reach 8.5 billion USD by 2025.

In the US, more than 25 states have made mobile sports betting legal, while a further 14 more in the process. It’s likely we’ll see more sponsorship deals between iGaming and sports leagues.

Better tech

Technology is of course having a massive impact on the world of iGaming. As smart devices like mobile phones and tablets become increasingly powerful, so too will their popularity as the tools through which to use iGaming. We can expect better games for mobile, and many of the top games for PCs and consoles to have incredible variations for mobile.

Virtual reality (VR) and augmented reality (AR) are other spaces that are trending topics in the world of iGaming. While VR and AR technologies have been around for a while, it’s only recently that they’ve become mainstream and being integrated into iGaming as high quality experiences.

Artificial Intelligence (AI) is another bit of tech that’s going to have a big impact on the iGaming space in recent years too. In fact, AI is likely to transform our lives in many ways, from automating workflows to making our homes (and electronics) much smarter than they ever were before. Also keep an eye out for technological advancements around smart TVs and the impact that they’ll have on this growing marketplace, allowing more players to access games from the electronics they use every day.