Buckle up: 30-50 percent price rise expected in Hungarians’ favourite Easter dish

The purchase price of Easter ham can increase significantly in Hungary, by up to 30-50 percent. This was announced at the press conference of Kifli.hu. It was also pointed out that prices are expected to rise with the abolition of the price cap, but will also consolidate in the short term.

Kifli.hu, which was launched three years ago, has been growing steadily, napi.hu reports. In January they achieved a turnover of HUF 3.6 billion, and their share of the total Hungarian market reached 0.6 percent, said Gabriel Makki, CEO of Kifli.hu.

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Easter is approaching, and Rita Szalma, commercial director of Kifli.hu, said that the purchase price of ham could increase by 30-50 percent compared to 2022. She noted that chocolate figures have not seen such a significant increase in price.

The press event also revealed that although the popularity of plant-based products is growing, domestic consumers still order a lot of meat. The annual meat consumption in Hungary is above 80 percent, which is in line with the European average, Index reports.

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Source: napi.hu, index.hu