Major supermarket chain makes a massive announcement for the summer in Hungary

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Aldi Hungary has announced that it will now significantly cut the prices of 85, mainly refrigerated products by up to 45 percent. It will also continue to offer at least 80 special offers every week, the company said. Customers can immediately get these products at a lower price.
In their statement, they point out that 120 fresh food products will be permanently reduced in June. On top of that, a third of their permanent dairy range got cheaper since Monday, 12 June. They also point out that the supermarket chain will continue to offer at least “80 special offers every week to help Hungarian families shop at a lower price”, Index quotes the statement.
From yesterday, the prices of 85 products, mainly refrigerated, have been significantly reduced by up to 45 percent.
These discounts apply to chilled goods, mainly normal and a number of lactose-free dairy products. These include fresh, ESL and UHT dairy products with different fat content, sour cream, heavy cream, kefir, natural and fruit yoghurt, butter, cottage cheese and various cheeses.
They also say that, thanks to lower prices in the purchasing market, the company has already reduced the prices of more than 120 chilled food products by between 15 and 42 percent in the last four weeks. The products affected include dairy products, bakery products, cold cuts, sausages, hams, ready meals, packaged salads and coffee drinks. Within this, the supermarket chain has reduced prices on 33 percent of its permanent dairy range.






This is very welcomed! Finally some good news for our wallet.
Rightful DECISION by Aldi.
Knowledge, through our recent weeks holiday’s to Italy & Switzerland, apartment accommodation always, as we prefer to buy and cook as we PLEASE, the prices, especially in Milan, Italy massively CHEAPER than what we are have been getting “SLUGGED” charged – in Budapest, Hungary – by Aldi.
Price COMPETITION – lets HOPE Lidl, SPA, Penny’s and “others” go into BATTLE – for our HARD earned Forints/huf.
These prices are cheap? I pay less at the moment. 🤔
Good news but, together with similar articles having been published over the past few weeks, one wonders why, if these stores can afford such cuts, the prices were as high as they were to begin with. Yes, yes, I know: “Russia-Ukraine”! Seems legit.
Lowering prices looks good initially.
The real questions are:
Who will pay the difference and how?
Will the quality or quantity drop also as a result?
Can farms also lower their production prices as well?
Maybe the price difference compared to those in other countries is due to the very high 27% VAT and 20+% inflation in Hungary and not due to excess greed?