How Static Residential Proxies Enhance Ad Verification Operations

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There are many ways to verify ads, one of which is to buy static residential proxy servers. When companies post advertisements, they need a way to ensure the integrity of their ads. Many scammers are out there trying to trick you of your money. As such, you must verify your advertisements to ensure you get what you pay for. Join us as we look at how static residential proxies can be the solution to effective ad verification and its benefits.

What’s Ad Verification?

Ad verification is checking that your advertisements are placed as they should be. Companies must ensure that their digital marketing isn’t being taken advantage of. At the end of the day, the ads must convert leads to customers. You achieve that by ensuring it’s placed correctly and works as intended.

There are several ways to verify ads, the most common ones being:

• Viewability: Process of checking whether the ad is viewable.
• Domain: See whether the posting domain is a legit and trustworthy one.
• Brand Safety: Double-check that the ad’s environment complies with the brand image.
• Fraud: Detects and prevents fraudulent activity based on specific markers.

Types of Fraud Threatening Your Ads

Ad verification is essential since multiple types of ad fraud are possible. In 2023, an estimated $84 billion was lost due to ad fraud globally. You can end up paying more for a service you’re not receiving or a lesser service. Some common types of ad fraud are:

• Cookie Stuffing: There are several forms of cookie stuffing. One is the scammer placing cookies on a bot, which makes the keyword look like it’s receiving more impressions. That way, you’re paying for increased hits that don’t lead to customers.
• Click Fraud: Like cookie stuffing, this tactic makes you pay for clicks that aren’t there. The scammer uses bots to increase click rates, meaning you pay more for pay-per-click advertisements but no purchase is completed.
• Domain Spoofing: Fraudsters sometimes sell a low-quality domain as a high-quality one. You spend more money to advertise on it, but don’t get the rewards, as the website is fake or unsafe.
• Pixel Stuffing: This tactic involves scammers placing multiple ads in a single pixel frame. The ad still picks up impressions since it’s technically on the page, but users can’t see it.
• Location Fraud: The hackers place the ad in a location different from the target market. They use geo-masking to make it seem like it’s in the right spot, but it doesn’t reach your intended audience.
• Ad Stacking: Fraudsters stack multiple ads on top of one another. This way, users can only see the first ad, not those present below it.

Ideal Proxies for Verifying Ads

There are various types of proxies you can use. Rotating proxies are often chosen for ad verification. With each new connection, it assigns a new IP address. This way, hackers can’t catch you, and you look like a regular user connecting.

However, when you buy static residential proxy servers, you can verify your advertisements just as well. Static proxies have a dedicated IP address that won’t change even when you access new connections.

How to Verify Ads?

You might wonder about the process of verifying your advertisements. Luckily, we’re here to guide you. Your ad verification operations will include the following actions:

• Monitor your ad placements: Check each ad to see its placement on the websites you paid for.
• Analyze traffic: Complete an in-depth analysis of traffic data. This analysis will help you identify suspicious patterns and activity that might indicate fraud.
• Check its viewability: Companies should manually check whether they can see the ads. If they can’t physically see the website ads, neither can the users.
• Provide reports: Companies should generate reports on the ads’ performances. This way, the business can see what type of ads and ad placements are successful.

Benefits of Proxies for Ad Verification

Lastly, we look at the benefits of using static servers to verify ads.

Stable IP Addresses

Since the IP of a static server doesn’t change, the connection remains stable. This feature means you can perform continuous verification without experiencing downtime. It also stabilizes your connection, so the proxy server can maintain the connection in your place if you’re struggling with a stable internet.

Ad Placement Management

Since the IP can be for any location, you can check your ad placements like a local. You don’t need to be in a specific location, and you can access the website as a user in that area. This security means the scammers can’t detect you, and you can get an authentic understanding of what the leads are seeing.

Accurate Verification

Static IPs don’t change, which means you can be as specific to the location as you want. You might remain in the same country or state with rotating IPs, but it jumps between different cities and towns. With a static IP address, you can afford to be more specific. This way, if you aim to target a specific city with a deal, you can check whether its residents can see the advertisements.

Set Predetermined Geolocations

If you have multiple static residential servers, you can set predetermined IP locations. Let’s say your business has branches in three states/countries. Having the IP addresses in those locations ready lets you quickly and easily check how your audience will see it, saving time when performing these regular checks.

Better Security and Anonymity

Residential servers ethically source IP addresses from home devices. As such, they create an authentic connection while concealing your IP address and location. They also prevent scammers from “tracing your steps,” so to say, as they’ll only lead them back to the proxy’s server. This way, your company has better cybersecurity while performing the needed operations.

Prevent Ad Fraud with Enhanced Verification Methods

Ad verification is critical, as companies spent around $263.89 billion on advertisements in 2023. With this significant spending rate, businesses must ensure they don’t unnecessarily pay for and lose money due to ad fraud. 

When you buy static residential proxy servers, you gain a valuable tool that’ll help you verify ads and enhance your cybersecurity. These servers have multiple advantages and can streamline your regular ad verification operation.

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