New global ranking reveals how leading economies view Hungary – and it’s not great

The world’s major economies continue to view Hungary only moderately favourably, according to the Reputation Lab’s 2025 RepCore Nations report, which ranks the international reputations of 60 countries based on opinions from residents of the G7 nations. While Hungary improved its standing by three positions compared to last year—rising from 35th to 32nd—it still performs poorly compared with its neighbours.

Switzerland and Canada top the global prestige rankings

Switzerland remains at the top of the list, strengthened by its political stability, high living standards, and more than two centuries of neutrality, making it one of the most trusted nations in the world.

Canada climbed two positions to second place this year. Its reputation benefits from a peaceful, inclusive, and diplomatic national image.

Norway ranks third, followed by Sweden, Finland, and Denmark. The Nordic countries continue to dominate the global trust landscape thanks to their stable governance, transparency, and leadership in environmental protection.

• High-ranking Corvinus University of Budapest on a list with the world’s best universities!

Hungary’s image improves slightly but remains weak in the region

According to Pénzcentrum, Hungary’s image has slightly improved, supported by its cultural appeal, regional engagement, and internationally recognised higher education. Semmelweis University is highlighted as one of Hungary’s most prominent institutions, while the report also cites the country’s relative public safety and low risk of terrorism as positive factors.

However, corruption and a lack of business efficiency remain major obstacles, limiting Hungary’s international competitiveness. These factors keep the country stuck in the middle of the global ranking.

Within the region, nearly all neighbouring and surrounding countries perform better:

• Austria ranks 12th,
• Italy 13th,
• Germany 20th,
• Poland 23rd,
• Czechia 25th,
• Ukraine 26th.

Hungary surpasses only Romania, which occupies 41st place this year.

Dramatic decline for the United States

One of the most striking results of the report is the United States’ sharp drop, down 18 places to 48th. According to Reputation Lab, the decline is driven by the unpredictability of U.S. foreign policy, tariff threats against allies, and doubts over its commitment to NATO.

• Budapest’s ‘happiest quarter’ ranks among the world’s coolest neighbourhoods

Why does it matter?

A country’s international reputation is more than a matter of prestige; it directly affects its economy, tourism, and diplomatic relations. Reputation Lab notes that a favourable global image helps attract investment and foster international cooperation.

For Hungary, every step forward is significant—but lasting improvement would require structural reforms, greater transparency in governance, and a corruption-free economic environment. Although reaching 32nd place marks progress, Hungary’s reputation still falls well short of both its regional peers and its true potential.