Bringing A Hungarian flavour To Budapest Airport Retail

Amid ever increasing industry competition, Europe’s airports are using their regional individuality to stand out, and one of the best opportunities to do so is in the retail environment. Operators are going to great lengths to create a feeling of their cities within airport walls through elements of native architecture and culture, and the popularity of locally sourced produce is soaring, Airport-Business reports.

Airport-Business said, at Budapest Airport sales of Hungarian goods rose by a phenomenal 300% in 2013, and enticing ‘trinity’ promotions with retailer Heinemann Duty Free and homegrown brands are increasingly attracting consumers to Budapest’s offering of indigenous fine food and drink.

Szamos chocolates, Herendi porcelain, Goose liver, Pick salami, Zwack Unicum liqueur and Pálinka have all become firm favourites among travelling consumers.

Kam Jandu, BUD’s Chief Commercial Officer said:

“Hungarian wines are being recognised more than ever before for their richness in quality, and Herendi porcelain makes a valuable and unique gift. If you’re a foreigner you are always looking to take home that ‘local flavour’ to your family and friends, rather than globalised brands that you can buy in every country.”
“It’s nothing new that the first impression is vital in shaping the opinion of a city on arrival. The airport is the first, and last, impression a traveller experiences, and that should be a heart-warming experience.”

Read more HERE.

Photo: www.bonafarmcsoport.hu

Source: http://www.airport-business.com/