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New ownership at a Lake Balaton marina-side hotel in Siófok
From January 2026, Hotel Yacht Wellness & Business Siófok continues operations under a new management structure. The joint venture established last summer by Accent Hotel Management and WING, which also operates the Best Western Plus Lakeside Hotel in Székesfehérvár takes over the management of the hotel.
By assuming operation of the year-round Balaton hotel, the two companies aim to ensure long-term stability and competitiveness, while further enhancing the guest experience in both the business and leisure segments.
Located in the marina of Siófok, the 70-room hotel features a 300 square-metre conference centre on the upper level, as well as a 1,000 square-metre panoramic wellness area, which together play a key role in positioning Hotel Yacht Siófok as an attractive destination throughout the year. Going forward, operations will focus on the continuous development and maintenance of high-quality services, while the new operating model combines professional day-to-day management, revenue optimisation and the application of unified quality standards.
WING’s development and property management expertise, supported by numerous domestic and international references, contributes to cost-efficient and sustainable operations, while Accent Hotel Management’s extensive professional experience strengthens daily operations, team support and market presence. The joint venture formed by the two companies also operates the WING owned Best Western Plus Lakeside Hotel in Székesfehérvár.
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The change in operator brings renewed momentum and a fresh perspective to the hotel’s operations. With this step, Hotel Yacht Siófok opens a new chapter in its history and further strengthens its position within the year-round, high-quality hotel offering of the Balaton region.
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What role does WING play in the Hungarian hotel market?
WING is one of Central Europe’s leading real estate developers and investors, with a strong and growing hotel portfolio in Hungary. Since 1999, the company has developed more than 1,000 hotel rooms and delivered landmark hospitality projects, including Hungary’s first airport hotel and the debut of several international brands. Hotels are a strategic pillar of WING’s long-term real estate operations.
Why is hotel development strategically important for WING?
WING views hotels as long-term value-generating assets that combine real estate development with stable operational performance. Its hotel projects typically focus on prime locations, strong brand partnerships, and year-round utilisation, helping ensure high occupancy rates and sustainable returns even in changing market conditions.
What does Accent Hotel Management specialise in?
Accent Hotel Management provides full-scale hotel advisory and operational services, including day-to-day management, revenue optimisation, staffing support and quality control. Founded in 2007, the company currently operates 30 hotels in Hungary and Austria, covering more than 2,100 rooms, with nearly 1,100 employees across its portfolio.
Why do WING and Accent work together in hotel operations?
The partnership combines WING’s development and property management expertise with Accent’s hands-on operational know-how. This integrated model allows projects to benefit from unified standards, efficient cost management and professional hotel operations, creating added value for owners, investors and guests alike.
What does this partnership mean for hotels operated under the joint model?
Hotels managed within the WING–Accent framework typically focus on long-term stability, consistent service quality and competitiveness in both leisure and business segments. The model supports continuous service development, strong market positioning and operational resilience, particularly important for year-round destinations such as Lake Balaton.