From November 1, 2020, the official tourism, cultural and marketing organisation of the Hungarian capital will continue to operate under the name Budapest Brand.
The vilaggazdasag.hu reports that Budapest Brand Nonprofit Zrt. will be established by the merger of BVA (Budapest Városarculati Nonprofit Kft.- Budapest City Image Nonprofit Ltd.) and BFTK (Budapest Fesztivál- és Turisztikai Központ- Budapest Festival and Tourism Center). The Budapest Brand simultaneously shapes the city’s brand and tourism strategy and is responsible for the production of cultural content and the organisation of festivals and fairs in the future. Many investments are planned in Budapest. For example, the development of the new athletic stadium and the railway to the airport is also a considerable investment.
One of the most well-known brands in Hungary is:
Budapest, the city with a thousand faces, with an exceptional past, exciting present and rich ecosystem.
This brand requires continuous development because Budapest can always make it better, more interesting and more beautiful. The mission of the Budapest Brand is to connect the communities that make up the city, to tell the stories that define Budapest and to give a unique experience to those who live here and visitors.
The more efficient coordination of tourism in Budapest and the official and strategic administration of the destination of Budapest are also priority tasks of the new company. The tourism and city brand strategy starts from the same mindset, and the business system that mediates this is for city residents and tourists visiting the city at the same time.
The development of tourism products is also crucial for those living in the city, and tourists curious about Budapest are looking for authentic, unique services in the same way as those living here. Budapest Brand needs to inform and represent both target groups in professional organisations, on the international stage and in the Municipality of Budapest.
Budapest Brand has also embarked on a comprehensive brand research, based on the three main strategic pillars defined by the capital. These are diversity, sustainability and security. The common denominator of these three concepts is livability. The goal is to create a diverse, sustainable, safe, loving milieu with a unified brand strategy and community creation- through creative, efficient and innovative projects- and thus
make Budapest one of the most livable cities in Europe.
The task of Budapest Brand Zrt. is to find and show the opportunities inherent in the city, to build communities from the people living here, and to convey a livable, lovable cityscape. The crisis has particularly affected cultural festivals, the tourism sector and community- building projects, so we need to rethink the city’s potential and take local communities into account in these respects, said Csaba Faix, CEO of Budapest Brand Nonprofit Zrt.