ABTA: Hungary in the world’s TOP 10 destinations for tourists!

Without a shadow of a doubt, Hungary is one of the finest destinations for a holiday, regardless of the season. We Hungarians are well aware of this, but it is always heartwarming to see others recommending our country and recognising Hungary as one of the world’s top 10 must-visit destinations. Recently, the British travel association ABTA has done just that.  

Hungary among the TOP 10 destinations for tourists in 2025, ABTA says

According to Time Out, ABTA has included Hungary among the world’s top five destinations for 2025. They also noted that more people are planning to travel abroad in 2025 compared to 2024, suggesting the travel sector is likely to expand further this year.  

“48% of people they surveyed are keen to jet to a new country this year (up from 41% at the start of 2024), and people are increasingly seeking out local experiences and activities: think wine-tasting, food tours or hiking”, Time Out wrote.

According to ABTA, the destinations that travellers should not miss this year include Belize, Denmark, Hokkaido in Japan, Hungary, Cote d’Azur in France, Le Marche in Italy, Malawi, Oviedo in Spain, Quebec in Canada, and Tasmania in Australia.

Le Marche and Malawi

ABTA highlighted Le Marche, a picturesque region in Italy with beautiful rural views, which “are best enjoyed in nature park Parco del Conero.” Additionally, the Renaissance city of Urbino—birthplace of the artist Raphael—is located in the region, making it a haven for lovers of history, art, and architecture.  

Malawi, a remarkable country in Africa, is a paradise for nature enthusiasts. “Majete Wildlife Reserve is the best place to catch the big five, according to ABTA, which is lions, leopards, rhinos, elephants and buffalos, and for those keen to stretch their legs, there are plenty of hiking routes in the Shire Highlands”, Time Out wrote.

Some places to see in Hungary

While ABTA did not specify particular sites to visit in Hungary, we have some recommendations. Start with Budapest, the country’s vibrant capital, featuring the magnificent Buda Castle, the iconic Hungarian Parliament building, and the city’s renowned ruin pubs. These quintessential spots, along with restaurants serving traditional Hungarian cuisine, are must-visits. 

If you have more free time on hand, a trip to Lake Balaton is highly recommended. Beyond swimming, the region offers excellent local wines and cuisine. Other notable destinations include the scenic Danube Bend and the vast plains of the Hortobágy National Park.  

Looking for tips on what to see during a short stay in Budapest? Check out our guide HERE. For fascinating insights, explore our article on the 10 most interesting facts about Lake Balaton HERE. Lastly, make sure to read about the common tourist traps to avoid in Budapest, listed in THIS article.

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