What will Trump say? Budapest Airport: China’s e-commerce gateway to Central Europe

Budapest Airport has emerged as the primary distribution hub for e-commerce products in Central Europe following the coronavirus pandemic. An overwhelming 95% of e-commerce goods arriving at the airport originate from China, with the bulk destined for export to other countries in the region.

According to 24.hu, the surge in Chinese parcels at Budapest Airport is creating logistical challenges. Handling these deliveries has proven to be a complex task. The outlet reported that Budapest Airport has become the largest distribution centre in Central Europe for deliveries from the Far East.

The main players in this market are Temu, Shein, and AliExpress, with only a small proportion of their parcels remaining in Hungary. Approximately 95% of the goods are redirected to other countries in the region, including Austria, Slovakia, and the Western Balkans. Notably, Poland and Romania are less reliant on Budapest for distribution, as companies like Temu have already established local centres in those countries.

Photo: FB/Budapest Airport

Budapest Airport: A strategic hub

In 2023, Budapest Airport handled 200,000 tonnes of cargo—a 50% increase compared to 2019. This is particularly striking when contrasted with the global air cargo volume, which showed no growth during the same period, according to Kam Jandu, the former CEO of Budapest Airport.

These figures underscore the Hungarian government’s strategic ambition to position Budapest Airport as one of Europe’s leading logistics hubs while simultaneously boosting tourist numbers.

Western European airports, such as those in Paris, Frankfurt, and Amsterdam, traditionally act as gateways for air cargo. However, Budapest’s central geographical location offers a strategic advantage by serving the Balkan and Central European regions directly, avoiding the need for road transport from Western Europe. The airport’s management and Hungarian authorities, including the National Tax and Customs Administration (NAV), have contributed significantly to this success through infrastructure development, digitalisation, and improved transport links.

Strengthening Sino-Hungarian relations

Hungary’s National Economy Minister, Márton Nagy, recently held discussions with senior executives of prominent Chinese companies during a visit to China. These companies are leaders in fields such as artificial intelligence, digitalisation, battery technology, and intelligent border-crossing solutions. The minister’s itinerary included Huawei headquarters, where he explored AI applications, and visits to Shenzhen’s Futian District to view smart city solutions. He also examined advanced battery development and recycling technologies at CATL, Brunp, and Sunwoda, which could provide a template for Hungary’s sustainable industrial initiatives. Mr Nagy also had the chance to check out at the latest digital solutions at ZTE’s HQ.

Talks with Nuctech focused on enhancing security technologies at Hungary’s rail and road border crossings and international airports. Hungary is already the leading destination for Chinese investment in Central and Eastern Europe. In 2023, Chinese companies committed over €7.6 billion to the country, with major investments in the automotive, logistics, and high-tech sectors.

Companies such as CATL, SEMCORP, and BYD have announced “giga investments” that are expected to significantly boost Hungary’s GDP from 2025. “Hungarian-Chinese ties are of strategic importance not only in the economic sphere but also in technology and culture, offering mutual benefits for both nations,” Nagy stated. He emphasised the need to further strengthen this partnership and explore new areas of collaboration. By deepening these ties, Hungary aims to solidify its position as a bridge for capital, technological expertise, and innovation between East and West.

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