Budapest Corvinus University beats a leading US university

Corvinus students beat the University of California, Berkeley team to take bronze at an international business competition in Los Angeles in mid-February.

The Corvinus University of Budapest team beat two of the world’s top ten universities in the Marshall International Case Competition: the National University of Singapore, ranked 8th in the QS World University Rankings, and the University of California, Berkeley, ranked 10th.

Corvinus was represented by Anna Kálmán, Noémi Kopka, Alexandra Pongrácz and Tamás Gáspár, and the lecturer having prepared them, Miklós Stocker. In the competition, participants had to perform in various formats; sometimes they had to come up with a solution to a complex business problem within 5 hours, while other times they had 24 hours to do so. The focus of the short case was on how a digital transformation consulting firm could achieve radical growth by employing a specific strategy tailored to the market. In the long case, the task was to encourage more digital interactions among fans of a football club and to elevate the club’s brand to international renown. Corvinus’ solutions came first in their division in both cases.

“During the competition we benefited greatly from the wide range of case studies taught in a well thought-out system at Corvinus. For the consultancy case, for example, our team developed a client acquisition strategy for the Asian market with a manufacturing and retail focus, based on an analysis of the external environment,” said Anna Kálmán, one of the team members.