Budapest is the third most popular city in the world for the Z generation!

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Gen Z is the largest generation in human history, and over the next 10 years, 1.3 billion of its members will enter the global workforce. However, the Covid-19 pandemic has meant that this new generation is entering one of the toughest job markets in decades.

Small Business Prices analysed the top industries for Gen Z, looking at the number of jobs, salary expectations, social orientation and face-to-face contact to reveal the top positions where Gen Z will thrive. The research was conducted on a global scale to highlight the top cities and countries around the world where Gen Z has the most potential to succeed.


The 10 most popular career paths for Generation Z to work

Elementary trades such as selling goods, providing services, delivering or door keeping rank as the most popular profession for Gen Z to pursue a career in a post-pandemic world. The enticing starting salary of £33,000 can grow to nearly double at £64,000 for committed workers and the profession provides 17,000 jobs to the Gen Z demographic in the UK alone.

Sales occupations and health and social care professions are the next most popular option for Gen Z graduates and school leavers. Sales occupations account for a staggering 17.5% of the Gen Z working population, providing 124,000 jobs each year to Gen Z alone.

The top 10 most social roles for Generation Z who want social interaction at work

While Gen Z may have grown up surrounded by technology and social media, they still prioritise face-to-face contact as one of the top requirements for choosing a career path. According to a survey by the World Economic Forum, 72% of Gen Z prefer face-to-face conversation over digital conversations at work.

Health and social care professions are the most popular for Gen Z who’s necessity for face-to-face contact is further intensified by the Covid-19 pandemic, which allowed even less exposure to peers in a workplace setting. Leisure and travel are the next most popular professions followed by sales occupations and teaching professions which offer the most in terms of social interaction for Gen Z.

The top 10 countries and cities for Generation Z to start a career

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