Campaign promotes Hungarian pork

A campaign to promote the consumption of locally raised pork is taking place ahead of the holidays.

At a press conference in Budapest on Tuesday, Zsolt Feldman, the state secretary for agriculture and rural development, acknowledged that pork was a staple of Hungarian cuisine, but said the annual campaign aimed to present something new to consumers.

Gergely Giczi, the deputy head of Agrarmarketing Centrum, said the campaign had been organized every year since 2021. He added that per capita Hungarian pork consumption has climbed by almost 10kg to 30kg a year over the past decade.

Tamás Eder, the head of the Hungarian Meat Industry Federation, said domestic hog stock had climbed by close to 100,000 to 2,600,000 over the past year, even as stock across Europe stagnated. He added that imports from Poland, Germany, Austria, and Spain weighed on the sector’s outlook.

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