Feihe won its Second Consecutive Gold Award 2016 of world’s prestigious Monde Selection

On 30th May, Monde Selection, an international quality selection institute with 55 years of history, held an annual award ceremony in Pesti Vigadó, an iconic neoclassical concert hall in Budapest, Hungary. Feihe, a leading Chinese dairy products company, won gold awards for their infant formula milk powder AstroBaby (stage 1-3) and Super Feifan (stage 1-3) for their fresh milk based formula. This is the second time Feihe won this world renowned prize -AstroBaby was also honored with the same gold award last year.

As an international food quality selection institute, Monde Selection was founded in Brussels of Belgium in 1961. Its aim is to appraise and select products with world-class quality. The independent jury of Monde Selection comprehensively assesses the safety, raw materials and nutritional components of the products to ensure they meet the evaluation requirements of international food. Due to its comprehensive quality review and assessment, Monde Selection has become the most authoritative food award in the world. Feihe’s infant formula milk is the first infant milk from China to win an award from Monde Selection. It is also one of the only two Chinese dairy companies to ever receive a prize in Monde Selection – the other one being Modern Farming who won an award for their pure milk products.

Lu Guang, Vice President of Feihe Group, said:

“I am pleased that Feihe has again won the gold awards from Monde Selection. It not only re-affirms the fact that our formula products are widely recognised in developed countries such as Europe and America, but also illustrates that the quality of Chinese infant formula is comparable with the standard of developed countries. We also hope that other local Chinese dairy brands would compete globally in the future, winning more respect and praise from the rest of the world. “

Jiang Shilong, the R & D Director of Feihe Dairy who led the study on the Chinese mothers’ breast milk nutritional components, said:

“Feihe has researched and developed infant formula milk powder products such as AstroBaby and Super Feifan, which takes fresh milk as a raw material and integrates it with the unique requirements of Chinese babies. Current well-known brands of infant formula adjust the structure of nutrients instead of simply adjusting the relative components of the nutrients. Following this new trend of development, Feihe launched the super-high-end AstroBaby series of formula milk based on the nutritional components of Chinese breast milk. In addition, Feihe is carrying out a national study on the components of Chinese breast milk to continuously develop their products specifically for Chinese babies.”

As for Feihe’s products winning gold awards for two consecutive years, Chairman of Monde Selection Mr. Patrick de Halleux said, “The jury is impressed by Feihe’s products. From the testing results, we could see that the nutrient ingredients and standards of various microorganisms met the EU requirements. Feihe has a main outstanding advantage in terms of raw materials and the use of fresh milk reflects their determination to create high-quality milk powder. ” Song Liang, an expert of China’s dairy industry, also agreed with that, “frankly speaking, China is not a big country in dairy production, but a strong one in dairy consumption. From the fact that Feihe won the award for the second time, we can see that China’s dairy industry is building its own brands in the world to achieve the ‘Healthy Chinese Dream’.” It has been reported that the processing of infant formula with fresh milk has always been the basic requirement of developed countries in Europe. However in some developing countries, the majority of producers are still using powder to produce infant formula milk. Industry experts say that there are big differences between using milk powder and fresh milk in formula in terms of storage time, technological process and balance of nutrition. The use of fresh milk not only ensures the freshness of the milk powder, its unique wet technique also ensures uniform distribution of nutrients, maximizing the retention of nutrients in milk.

In fact, many Chinese dairy enterprises are doubling their efforts to revitalise the reputation of the Chinese dairy industry, by adhering to tight quality control from the very beginning of the production process. Li Shengli, the chief scientist of the Chinese National Dairy Industry and Technology System, supports the high standard adopted by Feihe: “Feihe’s bacterial colony count is less than 10,000 CFU per ml, which is far lower to the standard issued by the Chinese safety regulator, where on average the total bacterial colony count is less than 2 million CFU per ml. This also exceeds the European safety standard where the average total bacterial colony count is less than 100,000 CFU per ml. Finally Li Shengli says “It is hoped that the world could have a good impression of the high product quality of Chinese dairy products with the joint efforts of Chinese dairy enterprises like Feihe.”

Photo caption: Feihe Vice President Lu Guang (second right) and R&D Director Jiang Shilong (second left) received the gold medals and certificate from Chairman Mr. Patrick de Halleux (first right) and Jury President Mr. Joseph Bessemans (first left) of Monde Selection.

Source: Press release