How to make a rock-solid pitch to the investors? Here are some tips for startups 

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How to fabricate a successful business pitch? What are investors looking for in start-ups? We share our experience which we here at Exagent Group gathered over the years – an article by Orsolya Jakots, brand manager

As a start-up, it can be challenging to thoroughly introduce your business to investors. In some cases, there are only 10 minutes to show your company’s worth and convince investors. The objective is to put your main idea in the center and arrange related subtopics around that core idea. Therefore, you can help your investor to understand your goal more accurately.

Based on our taste and experience we created a step-by-step guide to give a helping hand to young, investment seeking start-up companies. Here are some tips on how to shape your pitch to make it more successful – writes Exagent Group‘s brand manager, Orsolya Jakots.

What’s the problem? What’s your story? What’s your solution?

It is beneficial to begin your presentation with a compelling story. You should align your story with the problem that you want to solve in the marketplace. It is even better if your story is relevant for your investor. In order to get to know your audience, you can do research previously in your investor’s history. As an example, what industries they support to invest in, which startups they have already invested in? With this research, you can have a sense of what they care about and tailor your pitch deck story to them.

Afterwards, state the problem that your future clients are facing and describe how you can solve them.

There are so many products and services thrown on the market, you need to stand out with your solution and explain how you can fill in those gaps that your clients are “suffering from”.

Target audience & Target market – TAM, SAM and SOM

You must complete a thorough research and understand the market where your product or service can be satisfying and booming. If you fail to find that specific gap in the market that you are fabricating your company’s products for, that can lead to a misalignment on those audiences’ needs. In worse cases it can waste time and resources or alienate an audience.

Therefore, it is suggested to have a breakdown of your company’s TAM (Total Available Market), SAM (Servicable Available Market) and SOM (Share Of Market). Using these data and formulas can help to determine actual numbers of your market analysis and understand your target market better.

Business Model & Revenue

It is one of the most essential slides that investors give attention to. How will you make money? What is your revenue model? Is it Advertising, Freemium, Licensing, Markup, Production or perhaps Subscription Model? Try to scout between the options and determine which revenue model could be more fitting to your business.

Marketing & Sales strategy – CAC formula

In this section, you show your investors what your business would look like in action.