How to Make Your Instagram Profile Look Esthetic?

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Just imagine over 1 billion people in the world are active users of Instagram! Besides, 90% of people all over the globe on this social media channel follow a business. If you still don’t have a business account there, learn a little bit more statistics:

• 83% discover new products or services via Instagram;
• 81% conduct the research of products/services on the social media channel;
• 80% use Instagram to decide whether to buy a product /service.

However, it’s not enough just to create a profile and publish some content. If you wish your brand to be competitive, then you need to make your account esthetic, relevant, informative, and appealing. And here we are to help you with that.

Instagram Esthetic Profile for Your Brand in 7 Easy Steps

Since a lot of companies already leverage the benefits of Instagram, it can be hard to stand out from the competitors. Thus, a visually stunning Instagram aesthetic is a must-have in 2021 to capture the attention of users. Here we are with a step-by-step guide. 

Step 1. Brand Identity

It’s impossible to create an eye-catching Instagram aesthetic without determining your brand personality. That’s why the very first thing to do is to establish your brand. Your Instagram must reflect your brand. To do that, you need to define the following crucial aspects:

• Target audience;
• Core Values of the company;
• Brand tone and voice.

Defining the brand identity, you can build a cohesive aesthetic that not only represents the company but resonates with your audience.

Step 2. Take Inspiration From Others

It’s okay to learn from others. Herewith, always keep your eyes peeled for inspiration checking the profiles of your competitors and/or just users you like. Exploring other accounts, pay attention to:

• The way your favorite Instagram accounts execute their feed aesthetic;
• How they frame and/or crop their shots;
• The way and intensity images are edited;
• What filters are used, and so on.

Also, you can use various tools like Crello for that. There you will find not only hundreds of photos to get inspiration but find: free online invitation maker, GIFs, animations, as well as a lot of other useful visual and editing tools to use for your brand.

Step 3. Don’t Neglect Your Brand Colors

According to the research data, color enhances brand recognition by 80% and weighs with customers buying decisions by about 85%. Thus, it’s a must to choose a brand color/ The next step is creation of a color palette. Find about 6 colors that reflect your brand to use throughout your content.

Step 4. Pick and Use Similar Filter/Preset

Instagram has some in-built tools for editing visuals. The fastest and easiest way is to use in-built filters. There are a bunch of presets to use for making the images look more professional. However, avoid using different filters. Only sticking with one preset will create a great-looking, consistent aesthetic. Herewith, pick just one filter that matches your Instagram theme and reflects the brand tone and voice. In such a way, all the photos will look as if they were made on the same day and in the same conditions.

Step 5. Decide on a Grid Layout

What’s that? Well, it is a way you position posts in the feed. Here are some other grid layout ideas to mind:

• Tile: alternating photos/images and quotes with solid backgrounds; 
• Row by Row: each row of the feed tells one story; 
• Rainbow: while scrolling the feed, the color changes. 

Using a grid layout, you not only visually organize the feed but create a consistent look overall.

Step 6. Plan Ahead

A strong content marketing plan is a way to success. The page won’t look chaotic but thoughtful in case you plan the content and feed ahead. That is a way to:

• Control your grid;
• Check whether the next posts look best to each other or not;
• Find the topic to cover;
• Understand where another hit of your brand’s dominant color is needed;
• Increase the overall aesthetic.

Step 7. Add Stories, IGTV, and Hashtags to Grow Followers

Use the power of other Instagram tools to the full. Don’t stop on feed and get new followers by creating and adding stories, IGTV, and hashtags. Yet, they are made in the same style as the overall Instagram feed.

Pay attention to Stories Highlights covers. Though it seems to be a trifle, it impacts the way the page looks and feels. Herewith, it’s crucial to use colors and choose the cover icons that match and support your brand colors. In such a case, an extra visually pleasing element will be added.

Takeaways

Following this guide, you can easily create an attractive Instagram aesthetic. In its turn, that will help your company to grow and, as a result, increase revenue. The attention of the users increased brand recognition, and turned Instagram users into customers are a few benefits of an anesthetic Instagram page to get. So, use these tips to succeed.