Amazing news: Hungarian coffee brand wins prestigious award

Herz New York Coffee Roasters, a Hungarian coffee brand, has won the Coffee Design Award, the most prestigious design accolade in the world.

Herz Coffee showcased its high-quality coffees to speciality coffee enthusiasts at the World of Coffee 2024 show in the Roaster Village in Copenhagen from 27 to 29 June 2024. Hungarian coffee brand, Herz Coffee entered the Packaging category with its environmentally friendly, multifunctional metal can packaging and won the award. The Coffee Design Awards, formerly known as the Design Lab Showcase, is a platform for highlighting outstanding design in coffee specialities, Index reports.

The founders of Herz New York Coffee Roasters, Áron and Pali, brought their ideas to life with the help of talented graphic designers at Graphasel Studio. The perfectly coordinated design team, with the active involvement of the owners, created remarkable packaging for the coffee brand, which is backed by a father and son duo.

Photo: FB / HERZ New York Coffee Roasters

They are always seeking the best quality coffee, whether in Budapest, New York or El Salvador. Since 2005, the owners of Herz Coffee have maintained professional, business, and friendly relationships with the owners of coffee plantations in El Salvador, Guatemala and Costa Rica, so it is not surprising that they deliver special and truly first-class coffee to Hungarian coffee machines.

Their packaging idea of the Hungarian coffee brand was made a reality by the talented graphic designers at Graphasel Studio. The perfectly coordinated design team, with the active involvement of the owners, created truly remarkable packaging for the family business.

Winning the coffee industry’s most prestigious design and packaging award is a significant recognition, and for the Hungarian coffee brand, it’s confirmation that they’re on the right track.

Eco-friendly, minimalist packaging was a winner for the coffee brand

Photo: FB / HERZ New York Coffee Roasters

“With our roasted coffees and coffee capsules, we want to offer a real coffee experience to those who love demanding, quality coffee. The coffee packaging is usually black, gold, and red. For marketing reasons, we have chosen orange. This has proved to be the winning choice. Graphasel Studio was a good fit from the start and easy to work with,” says Pali, one of the owners.

“Packaging embodies several aspects: visually appealing, environmentally friendly, and exciting all at the same time. We had an unconcealed desire to create a reusable container that adds value. The design was inspired by a combination of factors, including current trends in eco-friendly packaging, a minimalist aesthetic, and the bright colours often associated with coffee culture,” they added.

Herz Coffee can be found in numerous locations and boasts partners such as Bortársaság, W Budapest Hotel, Dorothea Hotel Budapest, Autograph Collection, Franziska in Buda, Páskom and Bazsalikomos Kert in Kecskemét. The coffee is also available in various locations across the countryside and online.

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