Indotek Group has acquired the remaining 53% stake in Auchan Hungary from Auchan Retail International, making the investment group linked to Hungarian businessman Dániel Jellinek the sole owner of the Hungarian retail chain.
The parties have not disclosed the value of the transaction, but Indotek said the deal was financed from its own resources. Following the ownership change, the retail chain will continue to operate in Hungary under the Auchan brand. Its ties to the international Auchan network will also remain in place, meaning the Hungarian business will continue to have access to private-label products and joint procurement opportunities.
The remaining 53% completes the takeover
Indotek Group had already acquired a 47% stake in Auchan Hungary at the end of 2024, while also taking over the company’s operational management. With the latest transaction, the remaining stake has now also been transferred to the Hungarian investment group.
According to the company, the retail chain’s operations and profitability have improved over the past period, while supplier relationships have also strengthened. Indotek believes there is still growth potential in the Hungarian retail market, which is why it decided to acquire full ownership of the company.
“The past period has confirmed that taking over operational management was the right decision. A great deal of work has gone into making Auchan a stronger and more stable company than it was at the start of the process. Auchan has outstanding business potential, which is why we decided to purchase the remaining stake,” said Dániel Jellinek, CEO of Indotek Group.
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Auchan Could Expand with Smaller Stores
After the ownership change, one of the most important changes in Auchan’s Hungarian operations could be a stronger focus on the local market. The company plans to place greater emphasis on a product range better suited to customer needs, more efficient operations and stronger relationships with Hungarian suppliers.
As part of this strategy, the chain could also enter the market with smaller stores alongside its large-format hypermarkets. According to the plans, Auchan could expand its Hungarian network with several hundred new units in the coming years, allowing the chain to be present in more locations nationwide and in a more easily accessible format.
These smaller units could also give the company an opportunity to appear in urban districts and towns where opening a large hypermarket would no longer be realistic.
The planned expansion would build on an already significant domestic network. The retail chain currently operates 19 hypermarkets, 2 superstores, 3 supermarkets, 19 petrol stations, a nationwide online store and an automated AuchanGO unit. The company employs around 5,400 people in Hungary, while its 2025 revenue reached HUF 500 billion.
In addition to real estate investments, Indotek Group is also active in the management of non-performing loan portfolios and private equity investments, making the acquisition of Auchan a natural fit with Indotek’s broader investment activity.
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I used to shop there a lot (about once a week), but it became expensive and the products are lower quality…I think the last time I went into an Auchan was a year ago and only because I was in the area for something else. Now it is fully Hungarian so I won’t shop there even if they payed me.