Hungarian startup to help to protect our environment with plastic clever cups

The EU would like to ban all plastic utensils used in fast-food restaurants until 2021 like plastic knives, forks and spoons or even plastic cups. Therefore, a Hungarian startup business, the Clevercup, made smart plastic cups for the cafés.

All cups are covered by a silicon layer on which there is a permanent QR code, and behind the code, there is an outstanding customer management software. The café subscribes and orders the cups giving them to the customers who can register online, upload money and during the next visit they can buy their drinks with the help of their cups – Forbes.hu reported.

Such way the cafés can easily follow the habits of their regular customers, and in case they can even mobilise them while

the whole system is GDPR compliant.

The Clevercup LTD is the joint enterprise of the Netlient LTD dealing with customer management issues and the Kaffeine speciality café chain. Krisztina Bakos, the marketing director of the company, said that they started to talk about the issue only one year ago before the EU decided to ban all plastic utensils from the restaurants until 2021.

For example, the Kaffeine chain already cast away plastic sippers from their shops before, but the problem of disposable cups is much more significant.

“We talk about hundreds of thousand plastic cups just in our cafés” –

Dávid Nagy, director of Kaffeine LTD, said.

The problem is that even though such cups are called paper cups, they are not made only of paper, but there is plastic in them, as well, so they cannot be collected and recycled selectively. This is why they want to give each customer their own cup.