Aldi announced a major change in Hungarian stores

All meat sold in the stores is going to come from Hungarian businesses starting in October.

Fresh, unprocessed meat is going to Aldi from Hungarian suppliers exclusively. Aldi’s supply policy has had the goal to buy the products from Hungarian suppliers since they stepped on the market in 2008 in the country. – writes novekedes.hu.

This is a good decision from many aspects. First of all, Hungarian customers can choose from quality products of their own taste. Secondly, Hungarian companies can plan their production based on a stable and predictable demand. Furthermore, thanks to the easy transport of goods, the carbon footprints can be reduced. Fresh meat arrives in the stores within 24 hours.

“In a statement in early September, the National Chamber of Agriculture (NAK) drew attention to the fact that in Germany, some chains would increase the proportion of fresh pork of German origin to 95 per cent by the summer of 2022. NAK has called for a similar step for department store chains operating in Hungary, and it is gratifying that the example has found a domestic follower so quickly, which has significant benefits for Hungarian meat producers.” – wrote novekedes.hu based on what Balázs Győrffy, President of NAK said.

Meat can be ordered online from Aldi, and it is delivered to the customers’ homes. This is available at 34 localities of the Budapest agglomeration. It is also available in Pécs, Székesfehérvár, Szeged and near Lake Balaton. Aldi also expands the variety of the products they sell. This year 10 meat products were introduced, and customers can now choose from 50 types of meat.

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“The eastern region of Lake Balaton is a rapidly developing area.” – CEO Bernhard Haider told portfolio.hu. He added that the area has great potential, and due to the expansion of the online delivery service, now it is possible to order in 47 localities. In the future, an expansion of the service to more places will happen.

Aldi is a stable partner of 260 Hungarian producers, who transport goods to the stores. The German store also helps many Hungarian businesses to set foot in foreign markets.

Hungarian products are close to 60% in Aldi. Milk, except for bio milk and Trappist cheese, comes from a Hungarian source. The percentage of Hungarian products changes seasonally. In the summer, more than 80% of the 120 products in the fruits and vegetable department come from Hungarian suppliers. This information originally appeared in an interview of portfolio.hu with CEO Bernhard Haider. From the portal’s article, one can find out that Aldi employs more than 4,500 people.

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Aldi is known for supporting Hungarian trademarked products. The store supported a movement last year, which focused on popularising Hungarian products. In 2020 Aldi received a special award for its outstanding trademark communication.