Kalotaszeg folk embroidery pattern stolen by fast fashion brand Mango?

“Mango, let’s give credit where it’s due!“, La Blouse Roumaine wrote in an Instagram post after it became obvious that the Spanish (Catalan) fast fashion brand used a complex folk embroidery pattern developed by the Hungarian community living in the Kalotaszeg region.

“The stunning embroidery featured on your jacket is rooted in the rich traditions of the Hungarian community from the ethnographic region of Ţara Călatei – Kalotaszeg, in Transylvania, Romania. While you’ve noted the jacket is “designed in Barcelona” and “Made in China,” the cultural origin of this intricate design deserves recognition”, La Blouse Roumaine wrote.

“Írásos” is a unique embroidery of Kalotaszeg. The wide stitch, like a cord, draws lively lines, forming decorative patterns such as tulips and roses, leaves and birds.

“Traditional art should be appreciated and credited, especially when it comes from living communities that have preserved these beautiful techniques for generations. We hope you can celebrate the heritage of Kalotaszeg /Țara Călatei by giving credit to this unique cultural treasure!”, they concluded.

Kalotaszeg embroidery. Photo: Wikimedia Commons

Kalotaszeg is a region in Romania’s western parts inhabited by a solid Hungarian majority. Its unique embroidery, folk dances, and folk music are part of the cultural heritage of the Hungarians.

We wrote more about the traditional Hungarian folk costumes in THIS article. Want to read about the folk dances around Kalotaszeg? Click HERE.

Read also:

• From Hong Kong to Kalotaszeg: Hungarian folk dance around the world – read more HERE
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