McDonald’s in danger? Brand new fast food chain could take Hungary by storm
95 percent of Hungarians want more variety in fast food instead of typical American meals, according to a survey. The survey on fast food habits shows that on average, we would not choose fast food more than once a week. The study was carried out by Pick&Drive, who recently opened their first restaurant on Móricz Zsigmond Square in Budapest.
Hungarians want more versatile fast food options
Hamburgers, chips and fries are what we choose most often at fast food restaurants. This representative survey found that more than 95 percent of people surveyed would prefer a more varied, traditional and healthier option for a quick meal, whether they go to a fast food restaurant or takeaway, Pénzcentrum reports.
“We conducted a representative survey to map fast food – and in particular drive through – habits. Based on the responses, we concluded that the vast majority, more than 95 percent, would prefer a more varied, traditional and healthy meal on the go or even to take away,” said Péter Kis, Managing Director of the company that conducted the survey.
“There were also over 90 percent who would not choose the typical fast food more than once a week if they had the option to ask for something else instead. Many also mentioned their desire for healthier food when asked,” added Péter Kis.
A new restaurant: Pick&Drive
The survey was carried out for a new “drive through” restaurant network by Pick&Drive, who have recently opened their first restaurant on Móricz Zsigmond Square in Budapest. “This is a Pick&Eat restaurant for now, meaning there is no drive-through yet, but we will soon open our first Pick&Drive restaurant in Csepel,” he added.
The new restaurant chain already offers a range of breakfast options, including French toast, egg dishes and sandwiches. The main menu has also been developed based on prior customer demand. Pick&Drive plans to franchise more restaurants soon, not only in Budapest but also nationwide.
Featured image: illustration (Pixabay)
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