MIHAS 2024: Driving Innovation Through the Halal Sector

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Malaysia’s commitment to innovation and sustainability in the Halal industry will be strongly reflected in this year’s edition of the Malaysia International Halal Showcase (MIHAS 2024). MIHAS 2024, themed “Globalising Halal Innovations”, will be positioned as the leading platform for global Halal companies to showcase their most innovative Halal products, services and technologies through 14 curated clusters. 

MIHAS 2024, which is hosted by the Ministry of Investment, Trade and Industry (MITI) and organised by the Malaysia External Trade Development Corporation (MATRADE), will run from 17 to 20 September 2024 at the Malaysia International Trade & Exhibition Centre (MITEC), Kuala Lumpur, Malaysia.

This year’s edition of MIHAS, which pushes for greater innovation within the global Halal ecosystem, will not only solidify Malaysia’s position as the global hub for Halal industry, but is also in line with the objectives of the country’s New Industrial Master Plan 2030 (NIMP 2030) and the Halal Industrial Master Plan 2030 (HIMP 2030). 

The elements of innovation and sustainability will be showcased in the products and services promoted during MIHAS 2024. MIHAS is not about Halal only. It aims to facilitate the sourcing and selling of quality products and services globally. These product segments include pharmaceuticals, Islamic finance, fintech, lifestyle, modest fashion, food ingredients and related services. The overall emphasis will be on the value added component and the value chain integrity offered by the Halal ecosystem. Halal certification instils trust among global consumers and is often in line with Environmental, Social and Governance (ESG) expectations. Malaysia exported US$ 5.5 billion of Halal ingredients in 2022 . According to a report by The Business Research Company in 2023 titled ‘Global Food Ingredients Market: Regional Comparisons’, the global Halal ingredients market is currently valued at more than US$60 billion. 

MIHAS has contiuously attracted numerous buyers, distributors, and investors worldwide. Serving as a comprehensive hub, it offers businesses a platform to showcase the latest trends and technologies in the Halal industry, facilitating market expansion opportunities. By providing insights into market developments and consumer preferences, MIHAS is proven to be an enabler for businesses to stay abreast of industry advancements and maintain competitiveness in the global Halal market.

With a focus on fostering collaborations and facilitating access to global supply chains, MATRADE will continue to drive growth and sustainability in the Halal market. The International Sourcing Programme (INSP) held in conjunction with MIHAS generated US$ 300 million in sales last year, and will continue to facilitate one-on-one business meetings between foreign buyers and Malaysian exporters. This initiative underscores the importance of a resilient supply chain and innovation in meeting the evolving demands of the global Halal market.

In addition, the MIHAS Knowledge Hub returns, offering a series of conferences, forums, and seminars which focuses on providing insights into trends, market access and sourcing requirements with leading keynote speakers, industry experts, and thought leaders. The MIHAS Knowledge Hub consists of four components, with three focusing on market access and one on innovation. This initiative aims to provide an invaluable platform for the global Halal business community to exchange experiences and insights relevant to the industry.

MATRADE’s collaboration with industry partners ensures the ongoing relevance and success of MIHAS. These initiatives highlight MIHAS’ commitment to innovation, which has been recognised by the global trade community, including MATRADE being awarded the World Trade Promotion Organisation (WTPO) Award for ‘Best Use of Information Technology’ in 2022.

As MIHAS 2024 gears up for its 20th edition, it stands as a testament to Malaysia’s pioneering role in the Halal industry, supported by its well-developed Halal ecosystem. The milestone event symbolises two decades of dedication to fostering trade and innovation within the Halal sector, solidifying its position as a key platform for showcasing Halal products and services.

For further details on MIHAS 2024, visit MIHAS · Malaysia International Halal Showcase at www.mihas.com.my

For enquiries on MIHAS 2024, please email to : warsaw@matrade.gov.my 

Name: Rosli Mat Hassim – Trade Commissioner, MATRADE Warsaw

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