No more need for soft drinks in Hungary

Less and less soft drinks and juices are being purchased in Hungary – reported the Hungarian Mineral Water, Juice and Beverage Association. Actually, 8% less products were sold last year than a year ago. 

According to the Association, the sales of non-alcoholic drinks such as carbonated drinks, flavored waters, energy-drinks, ice-tea and syrup dropped from 896 million to 827 liters. The quantity sold has been continuously decreasing since 2007, thus employees of 400 workplaces in this industry lost their jobs between 2011 and 2013. The market of carbonated drinks has been constantly decreasing for a decade now. Furthermore, producers sold 12% less products in 2013 compared to the previous year.

Although the consumption of fruit juice dropped only by 1% last year, customers bought 35% less from this kind of juice compared to the year 2007! Many people believe that soft drinks are one of the main reasons for obesity which is becoming a more significant problem worldwide. Due to the unhealthy effects of soft drinks, consumers prefer choosing mineral water instead of carbonated beverages. On the one hand, the Association highlighted that the calories in soft drinks represent only the 2% of the total daily amount that Hungarian adult population daily consume. On the other hand, the increase in food industry prices can also influence the fall in purchasing non-alcoholic beverages.

However, the decline has a bad affect both on the beverage trade and the agricultural producers. The Hungarian Mineral Water, Juice and Beverage Association expects to get a chance to gradually reduce the food industry surtaxes like public health product taxes – noted the MTI.

based on the article of origo.hu, asvanyvizek.hu
by Valentina Leanyfalvi

Photo: www.vil-for.hu

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