One of the largest petrol station networks in Hungary to undergo complete overhaul

OMV petrol stations are undergoing a complete overhaul in a number of countries, including Hungary. The process of rebranding will take place in around 1000 service stations in 7 countries over the next 3 years. In addition to the design, OMV is also rebranding itself, with a greater focus on sustainable energy and lifestyle.

OMV petrol stations to transform

Photo: OMV

Over the next three years, OMV will introduce its new branding in seven countries, including Hungary, Austria, Romania, Slovakia, the Czech Republic, Bulgaria and Serbia, Portfolio reports.

The brand and design will be completely renewed at all OMV touchpoints, both in B2B (business-to-business) and consumer communication. The new design will be gradually introduced at around 1000 OMV service stations. The new brand identity will also be reflected in the eMotion electric charging network.

eMotion electric charger. Photo: OMV

New branding to appear at Hungarian petrol stations soon

The website new.omv.com is the first of the digital touchpoints to present details of the new identity and brand strategy. In Hungary, the new branding will appear in communications following the refurbishment of service stations, Világgazdaság writes.

The visual identity, which was introduced in 1995, is now being transformed based on a comprehensive brand strategy. At the heart of the new brand design is a symbol that represents OMV’s integrated chemical, fuel and energy activities based on the principles of sustainability and the circular economy, the company said in a statement.

The colours of the new identity are a reference to the brand’s origins and history, but the brand’s renewed colour palette also ensures a timeless and modern look in the digital world, they added.

Read also:

• Distressing: Fuel prices to rise again in Hungary
• Good news: Fuel prices are lower in Hungary than in neighbouring countries