One of the largest petrol station networks in Hungary to undergo complete overhaul
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OMV petrol stations are undergoing a complete overhaul in a number of countries, including Hungary. The process of rebranding will take place in around 1000 service stations in 7 countries over the next 3 years. In addition to the design, OMV is also rebranding itself, with a greater focus on sustainable energy and lifestyle.
OMV petrol stations to transform
Over the next three years, OMV will introduce its new branding in seven countries, including Hungary, Austria, Romania, Slovakia, the Czech Republic, Bulgaria and Serbia, Portfolio reports.
The brand and design will be completely renewed at all OMV touchpoints, both in B2B (business-to-business) and consumer communication. The new design will be gradually introduced at around 1000 OMV service stations. The new brand identity will also be reflected in the eMotion electric charging network.
New branding to appear at Hungarian petrol stations soon
The website new.omv.com is the first of the digital touchpoints to present details of the new identity and brand strategy. In Hungary, the new branding will appear in communications following the refurbishment of service stations, Világgazdaság writes.