Over 38% of influencers in Hungary use artificial methods of Instagram growth

HypeAuditor has analyzed Hungarian Instagram influencers and came to a conclusion, that almost half of influencers in Hungary use artificial methods of Instagram growth, including buying followers, likes and inauthentic comments.

Instagram is one of the most popular social networks worldwide. As of June 2018, it has reached 1 billion monthly active users. The largest number of active users comes from the USA – 110 million, while Hungary has 1.93 million users.

Influencer marketing has grown dramatically over the last few years and is now mainstream, next year it can potentially become a $2.3 billion industry.

Most Brands compensate influencers for sponsored posts based on the number of followers the influencers have. Not surprisingly, many influencers have pursued a quicker way to riches by buying followers and trying to increase their appeal to brands.

“Budgets for Influencer campaigns will certainly increase but brands should remember that Influencer marketing without the proper checks and transparency will not work. Large numbers of followers can be fake,”- says Alex Frolov, CEO of HypeAuditor.