Will the global pandemic influence Black Friday in Hungary?
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Finding our way among shop and internet offers toward the end of the year is quite a mission. The Black Friday campaign is especially strong this year as the virus urges people to get through the preparations and shopping procedure before the holidays. As all the Advent-markets were suspended this year, even their small handmade businesses promote themselves on the internet while the weeks-long online sales are going on until Christmas. Between the two holidays, the race for the consumers’ interest continues with the discount of seasonal products. The virus particularly pushes this shopping race and search for presents, so we have to be even more careful with all the offers out there.
This year’s shopping race concentrates on the internet that can bring new experience not only to those who are used to physically shopping in a plaza but also to those with experience on the internet market.
The past years’ price sensitivity of Hungarian costumers has decreased as more people could afford to shop based on quality. Still, this year – whether for financial pression or prevision – preparations for the holidays are marked by being economical. Products on a big sale and the force of the mass are particularly popular, but Black Friday itself is exceeding all expectations – as reports Magyar Nemzet.
Covid test on Black Friday
Effects of the virus can be seen on several fronts. Face masks were sold in a vast amount, but at-home handicraft and gadgeteering materials also pushed mobile phones back on the list as the most searched product. Still, the more expensive electrical articles on discount were sold the most, together with products used on a daily basis such as washing and dishwashing soaps- reported by Extreme Digital after their campaign on 13th of November. They added that they had sold much more products on sale than last year this time. During the one-day sale, they received more orders than during 12 days typically.
eMag said they were stocking up with more than 600 thousand products on sale, for instance with Covid tests and they also hope to have 3 million visitors.
Internet users spend money and take a risk
Apart from respecting laws introduced for the situation, it is also advised to be financially conscious.