The Gellért Hotel rebirth: Orbán’s daughter aims to turn it into a luxury hub for super rich Asians

The iconic Gellért Hotel in Budapest is on the verge of an exciting transformation. Acquired by BDPST Group in 2022, this legendary landmark will be more than just a luxurious place to stay, it will become a symbol of Budapest’s quality tourism and global appeal.

Ráhel Orbán (the daughter of Viktor Orbán), head of BDPST Koncept, was the one who unveiled the company’s vision at an event organised by the Association of Hungarian Hotels and Restaurants (MSZÉSZ). According to 444, her plans are both bold and nostalgic: she aims to blend modern luxury with the hotel’s 1920s elegance, especially for a growing base of Asian and international visitors.

Source: Facebook / Danubius Hotel Gellért

After extensive negotiations, BDPST has joined forces with Mandarin Oriental to manage the revamped Gellért. This partnership is a perfect match, as the Hong Kong-based luxury hotel chain is synonymous with world-class hospitality, and its values align seamlessly with the new spirit and brand identity envisioned for the Gellért. According to Ráhel Orbán, Mandarin Oriental’s reputation for excellence will complement the historical essence of the Gellért, bringing a level of sophistication that’s expected to resonate with high-end travellers from around the globe.

The focus on a new market

One of the most strategic moves in Gellért’s rebirth is its focus on the Asian market. While Budapest’s Four Seasons has long been a go-to for American guests, BDPST is positioning the Gellért to cater primarily to affluent Eastern tourists, guests who are likely to stay longer, seek out cultural experiences, and significantly support the local economy. This focus taps into a segment that’s growing rapidly and looking for more than just a luxury stay; they are searching for an immersive experience that captures the spirit of Budapest’s culture and heritage.

According to HVG, an integral part of the new Gellért experience will be its own state-of-the-art thermal spa, independent of the neighbouring Gellért Spa. This exclusive facility will provide a private sanctuary for guests to unwind and rejuvenate. Additionally, the hotel’s design will emphasise conference tourism and Asian-inspired gastronomy, offering a variety of dining options that celebrate the diversity of Eastern cuisine while showcasing local flavours. This combination of wellness, business, and culinary innovation aims to elevate Gellért’s reputation as not just a hotel, but a destination in its own right.

The mission of Ráhel Orbán and BDPST

Ráhel Orbán emphasised that BDPST Koncept is fully committed to this project, bringing a blend of expertise, passion, and personal dedication. Her journey from entry-level hospitality roles to executive leadership provides her with unique insights into the industry’s demands and opportunities. Her mission is clear: to enhance Budapest’s international image and promote its cultural values through the Gellért’s transformation. Orbán’s commitment to this project and her belief in Budapest’s exceptional qualities are evident in every decision made along the way.

Renovations began in October 2023, and the Gellért Hotel is on track to reopen as the Mandarin Oriental Gellért by 2027. This landmark hotel will soon welcome premium guests from around the world, setting a new standard for luxury in Budapest with 134 rooms and 34 suites.

Read also:

• CNN: Hungarian Christmas Fairs in the World’s Top
• Iconic Hotel Gellért undergoes grand restoration with luxury operator set to take over