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The Gellért Hotel rebirth: Orbán’s daughter aims to turn it into a luxury hub for super rich Asians
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The iconic Gellért Hotel in Budapest is on the verge of an exciting transformation. Acquired by BDPST Group in 2022, this legendary landmark will be more than just a luxurious place to stay, it will become a symbol of Budapest’s quality tourism and global appeal.
Ráhel Orbán (the daughter of Viktor Orbán), head of BDPST Koncept, was the one who unveiled the company’s vision at an event organised by the Association of Hungarian Hotels and Restaurants (MSZÉSZ). According to 444, her plans are both bold and nostalgic: she aims to blend modern luxury with the hotel’s 1920s elegance, especially for a growing base of Asian and international visitors.
After extensive negotiations, BDPST has joined forces with Mandarin Oriental to manage the revamped Gellért. This partnership is a perfect match, as the Hong Kong-based luxury hotel chain is synonymous with world-class hospitality, and its values align seamlessly with the new spirit and brand identity envisioned for the Gellért. According to Ráhel Orbán, Mandarin Oriental’s reputation for excellence will complement the historical essence of the Gellért, bringing a level of sophistication that’s expected to resonate with high-end travellers from around the globe.
The focus on a new market
One of the most strategic moves in Gellért’s rebirth is its focus on the Asian market. While Budapest’s Four Seasons has long been a go-to for American guests, BDPST is positioning the Gellért to cater primarily to affluent Eastern tourists, guests who are likely to stay longer, seek out cultural experiences, and significantly support the local economy. This focus taps into a segment that’s growing rapidly and looking for more than just a luxury stay; they are searching for an immersive experience that captures the spirit of Budapest’s culture and heritage.
Yes, yes everything to keep Hungarian culture alive by Turing an iconic symbol of Budapest into the Golden Dragon go to Chinese hotel … even the fining will cater to the tastes of the revered guests… no more heavy Hungarian cuisine at China on the Danube.
Get ready for the 4,900 Ft cafe latte. Or 9,900 by the time of opening if inflation and currency erosion continues on current trends.
I’ve no doubt the hotel will be stunning when complete, but will be about as relevant to most ‘Budapesti’ as a Chinese dictionary.
It looks that the Chinese Red Flag will make money for the Orbán’s family.