Another famous American restaurant chain is coming to Budapest!
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While Wendy’s is still searching for partners in Hungary, another popular American restaurant chain has already announced its arrival. Fusion Group Zrt. has signed an exclusive agreement with Popeyes® to introduce the brand to Hungary. Originating from New Orleans and world-renowned for its irresistibly delicious chicken, Popeyes will make its Hungarian debut this autumn with its very first restaurant opening in Budapest.
Bold flavours, irresistible chicken
Popeyes brings bold Cajun flavours to Hungary’s culinary scene. Its iconic chicken sandwich, introduced in 2019, has been hailed as one of the most successful quick-service restaurant launches in the U.S. The sandwich sparked a cult following, and long lines of fans can be seen at every new opening around the world.
The announcement marks another milestone in Popeyes’ dynamic European expansion. The brand has already entered markets including Spain, Switzerland, the United Kingdom, Romania, France, the Czech Republic, and Italy.
At the heart of Popeyes’ legacy are perfectly crafted chicken dishes and a uniquely joyful guest experience. The chain carefully selects every ingredient for its freshly prepared meals: chicken is marinated for 12 hours in a signature Cajun spice blend, hand-breaded, and slow-cooked to crispy perfection in a custom-made fryer.
A celebration straight from New Orleans
Dining at Popeyes always feels like a celebration: colourful, relaxed, and fun, just like its birthplace, New Orleans. The brand’s bold and modern identity reflects the city’s energy, music, art, and zest for life.
The Hungarian launch will be carried out by Fusion-BP Restaurants Kft., a subsidiary of Fusion Group Zrt., which was founded in 1990 and has over 35 years of experience in hospitality.
POPEYE’S in Budapest ? ! Glory be ! Hála istennek ! Praise the Lord !
Mind you, what KFC dishes out in Szombathely is an abomination, az utálatosság. Will POPEYE’S be able to work its magic here ? KFC can’t. So . . . fingers crossed.
I wonder how “biscuits” will be translated . . .
Alex, I’m afraid that KFC has turned into an abomination everywhere, not only in Hungary. Although I suspect it’ll remain your only fried chicken purveyor in Szombathely for the foreseeable future.