Telenor giving checkmate to the industry with unlimited data in Hungary
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Telenor did not only surprise its subscribers with unlimited data traffic, but also its competition. The reactions to the new package of the conservative service only appear in the form of promotions so far.
According to HWSW.hu, the two rival companies probably did not foresee that Telenor Hungary was going to come up with new smartphone tariffs that provide unlimited data traffic, at least according to the recent statements of the operators. Hello Data came in a quite bad time for Telekom and Vodafone anyway as the former one also renewed its entire mobile tariff portfolio this spring, and the latter one introduced its promotion with almost unlimited data (Adatmilliomos).
Have no fear, unlimited data is here
Reviving Telekom Hungary’s promotion from last year and countering Vodafone’s “Adatmilliomos” campaign, Telenor provides unlimited data traffic during the three summer months for áll customers who subscribed for Mobil L or XL and accepted two years of loyalty.
An important difference between Vodafone’s and Telekom’s promotion is that the former one does not attach the preferential period to any exact data, and it automatically activates the unlimited (officially 1 million Mb) data quota to those who prolong their Red subscription or claim a new one. The promotion is opt-in type at Telekom, which means that this unlimitedness must be activated in a Telekom application.
Though Telekom makes a long list of the advantages of unlimited data (especially during the summer and vacation season) in today’s press release, the senior management of Telekom supported the new portfolio in their recent statements. “If we discuss unlimitedness as an offer, we see that our tariffs provide exactly what our clients currently need. Most of our users transfer a couple of GB’s of data monthly, and this volume would not be significantly higher if we offered namely unlimited portfolios, while those who long for a larger data traffic are able to choose even a 30-GB pack as well,” chief executive officer of Telekom Christopher Mattheisen told portfolio.hu.
The service truly has a 30-GB mobile internet offer in their new portfolio, its cost with its minimal sound package (Mobil S, 80 minutes or SMSs included monthly) is 39 euros with two years of loyalty. Telenor’s cheapest Hello Data S tariff with minimal talking minutes (50 minutes or SMSs) costs exactly the half of it, moreover, it does not require loyalty, so the major consumers of mobile data might be better off with Telenor’s offer.