Euro2016 – The successes of the Hungarian footballers positively affect the country’s GDP

24.hu writes that, thanks to the successes of the Hungarian national football team at the 2016 European Championship, there’s a huge boost in the domestic food trade – especially beer and crisps are of top popularity –, the sale of electronic devices, catering, manufacturing sports goods, taking bets and the industries of media, advertising and football have also benefited.

Attila Schillinger, director of the Hungarian Association of Brewers, told 24.hu that in Hungary it’s mainly the hot weather – temperature over 30 degrees Celsius – that results in the increase of drinking beer, yet, he mentioned that the successful participation of the Hungarian national team at the Euros would surely boost it too.

It’s said that companies sell about half of the annual supply of brewers in May, June, July and August. Although, Schillinger reckoned the selling of beers might increase by 2-3% because of the Euros, provided by the great performance of the team and the really hot weather. Also, this year again, beers of premium and economical price category could dominate, while the prices of the moderately expensive ones would decrease.

But it’s not only beer that accompany Hungarians while watching the matches, foods can also be found at the tables of the audience. Several members of the food industry – one of the most important sectors of Hungarian economy, the second biggest employing, and third biggest producing sector– had started to apply wrappings with the team members on them, back in April. And the caterings, pubs, stores, diners and outdoor venues are also winners of the footballers’ successes.

It was rather visible last week when half an hour before the start of the Hungary v. Iceland match the Margaret Island was completely full, so the surrounding smaller shops surely benefited, for before to settling down in the front of the huge screen the spectators purchased everything they needed: beer, wine and snacks mainly. 24.hu even talked to a gyros seller around the venue, whose traffic rose by 1500% after the match ended, and even though they were prepared all of the stock was sold in no time.

Next up, let’s see how people of Hungary actually watch the matches. Among beers, flat TVs are a huge hit; the selling of those was going greatly already in March, and in April the rates showed a 12% increase of sale. Moreover, May brought an even higher increase of further 15%, writes the site, based on the data of Gfk. Besides, according to the latest data, the sales keep up even in June, perhaps not a surprise, as both actual shops and online stores offer discounts and special summer sales.