These are the most loved companies in Hungary

Café Frei, Bookline, Ikea – this is just the top of the list, in other words, those brands which provide the best consumer experience according to Hungarian customers. KPMG created their representative survey for the first time in Hungary, ranking 50 brands from eight industries in accordance with the opinion of the general public.

According to Forbes, KPMG examined the companies in terms of the following six principles: it should be able to communicate with and to trigger emotions from its customers, be authentic and attractive, meet (and overcome) the expectations, it should admit if something is wrong with their product/service and try to correct it, pay enough attention to its clients and be empathic towards the consumer. Although price and the relation of price and value are the most important for an average Hungarian customer, they deliberately did not take these into consideration.

They asked 3000 people who had a concrete experience with the companies and collected 30000 more brand evaluations online in spring this year.

The Customer Experience Excellence Report has been made since 2010, examining which companies from which sectors can provide the most pleasant customer experience. For the first time, they looked at the Hungarian market and Hungarian consumer attitudes and then created the list of the top 50 most loved brands in Hungary. Most of them belong to retail.

The differentiated sectors are as follows:

• retail (without food)
• grocery stores
• financial sector
• transport and accommodation
• entertainment, free time activities
• restaurants, fast-food restaurants
• telecommunication
• logistics
• utilities