Hungary’s ruling Fidesz rolls out new slogan, opposition Tisza says “Thanks” and takes the domain

Hungary’s political campaign season has barely begun, yet a symbolic online skirmish has already unfolded after the opposition Tisza Party secured a domain name linked to the governing Fidesz party’s newly unveiled campaign slogan.

On Saturday, Péter Magyar, president of the Tisza Party, announced on Facebook that his party had registered the domain biztosvalasztas.hu, corresponding to Fidesz’s freshly revealed slogan, “Biztos választás” (“A sure choice”). According to Magyar, the website was created immediately after news of the slogan emerged.

“I hear that Fidesz has its latest slogan. It goes like this: ‘A sure choice.’ Where we can, we help,” Magyar wrote sarcastically in his post, adding that the website was “sent especially” to Prime Minister Viktor Orbán and “with love” to Fidesz voters.

A search on Hungary’s official domain registry confirms that biztosvalasztas.hu has been conditionally registered since Saturday morning. While the domain has not yet reached final registration status, the website is already live and publicly accessible.

A critical reinterpretation of the slogan

Rather than promoting the government’s message, the website presents a sharply critical reinterpretation of Fidesz’s slogan. The main text claims that Fidesz represents “a sure choice” only for a narrow circle of political and economic elites, naming figures such as Lőrinc Mészáros, István Tiborcz, György Matolcsy, and what the site describes as “corrupt Orbán-era oligarchs”.

The homepage features a black, white, and yellow collage including photographs of Prime Minister Viktor Orbán, Antal Rogán, János Lázár, Lőrinc Mészáros, as well as Ráhel Orbán and István Tiborcz. Below the images, visitors find a questionnaire and a prominent green box urging voters to participate in the Tisza Party’s political mobilisation efforts.

In his Facebook post, Magyar outlined what he claims the slogan truly represents, listing a series of guarantees he attributes to Fidesz governance. These include rising national debt, the deterioration of healthcare and child protection systems, and the release of convicted human traffickers.

Criticism of government performance

The post and the website go further, presenting a detailed list of social and economic problems which Magyar describes as the outcome of Prime Minister Orbán’s rule. Among the claims are that Hungarians live on average five years less than the EU average, that one in four pensioners lives in deep poverty, and that Hungarian wages reach only around 70% of the EU average.

Other highlighted issues include child poverty, record-high VAT rates, underfunded hospitals, severe staff shortages in healthcare, long surgical waiting lists, and what Magyar calls a crisis in public education. The post also criticises rising housing prices, the loss of EU funds, and what it labels systemic corruption costing Hungary thousands of billions of forints.

Migration and labour policy also feature prominently, with the Tisza Party leader accusing the government of deliberately allowing large numbers of low-paid guest workers from Asia into the country.

Fidesz prepares to launch its campaign

The timing of the move is notable. Earlier on Saturday, it became public that “Biztos választás” will be the governing parties’ official slogan for the upcoming parliamentary elections in April. Fidesz is launching its campaign at a party congress, where it will also present its 106 individual constituency candidates.

At the time of writing, Fidesz has not publicly commented on the domain registration or the content of the website.