Visa launches new digital payment programme in Hungary!
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Visa has extended its Digital Payment Programme to Hungary, aiming to support the digitalisation and competitiveness of Hungarian micro and small businesses, particularly those entering or expanding in e-commerce.
Big boost for small businesses
The global payment provider announced the initiative on Tuesday, following similar rollouts in seven other countries in the Central and Eastern European region.
The programme targets businesses that have not accepted online card payments in the past 12 months or are just starting their e-commerce activities. Participating merchants can benefit from six months of free online card acceptance.
In addition to payment solutions, the initiative aids e-commerce growth with services such as invoicing, webshop creation, inventory management, courier logistics, digital advertising discounts, and educational materials.
This three-year campaign is implemented in collaboration with Hungarian payment acquirers and e-commerce partners including Shoprenter, Árukereső, DPD, Boxy, and Számlázz.hu.
E-commerce growth and digital payment trending in Hungary
Studies cited by Visa show that Hungarian e-commerce has grown on average 25% annually between 2018 and 2023, with the market value reaching approximately €8 billion, or 4.1% of the country’s GDP.