Why do some online casinos have exclusive live games?

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In an attempt to give their platform further appeal, some online casinos provide their customers access to exclusive games. Those are slots or live dealer games that can only be found at one specific casino platform.

The volume of exclusive live games is very small compared to the traditional set-up, where live games are shared across a network of casinos. So why would a high win rate online casino be driven to absorb the cost of hosting their exclusive games, and are there any real advantages to them?

Game Developers to Casinos

Game developers like Red Tiger, NetEnt and Pragmatic Play are the ones who provide the games that you find at online casinos. They design them and set up the game mechanics and operations.

Those games are then licensed out to casinos, who publish them on their site for users. This common system means that the same game can turn up in hundreds of different online casinos, so they are available to pretty much everyone.

Exclusive casino games, however, can only be found on one casino platform. But what does that do for the operator, and more importantly, the players?

Exclusivity Is Alluring

A casino can market a range of exclusive live casino games as a selling point for a customer to join their services over a competitor. Just by simply offering something that can’t be played anywhere else, that is likely going to drive up the appeal of that platform.

It is a big marketing strategy that plays into the psychology that people have of a fear of missing out on things. So if the game is appealing enough, and has a big enough of an exclusive feel about it, then it can be a great way to get a new customer in the door.

In turn, that customer will then, of course, not only play the exclusive game but most likely plenty of others as well.

What Do the Casinos Get?

The chance to build custom rules and features into a game is a big appeal for an operator, as it’s something that can be worked to their advantage. Exclusive games can be profitable for the casino because they can control them to their liking in terms of the payout structure and the edge that they take from them.

So this is where they vary greatly from the shared network games by developers, which run the same set-up regardless of what platform they are on.

Having an exclusive live game tied to a brand through a sponsored partnership is another huge advantage for operators. Whatever the brand is, be that a partnership with a sports team for a roulette table, or a movie franchise blackjack table, if someone familiar with the brand sees it, that could drive up the reputation of the casino for them. Exclusive games give casinos a lot of control.

What Do the Players Get?

The access to the live game is something like getting VIP access to a club. It makes the player feel important and it can also help with them trusting the operator at which they are playing. There’s also likely to be customer loyalty perks around through rewards clubs to further make them feel at home.

The chance to take part in an exclusive live game makes for a good feeling, but it is worth remembering that the customer base at an online casino is enormous. Even though that exclusive game is only available on one platform, there are still plenty of other players, all sharing that same “exclusive” experience with you.

There is a lot of novelty for players in browsing an exclusive section of a site and seeing a range of different roulette games, for example. It’s sometimes a chance to try something a little new, a little different with unique rules.

Exclusive games can also be targeted to a specific demographic, perhaps Millennials for example, or directed more towards high rollers, which in turn gives the player the feeling that things are being fine-tuned just for them. For players, it is all about the experience.

Growth

Exclusive games offer growth for casinos, especially in markets that are still rapidly expanding. In Hungary, for example, the online gambling industry is expected to be worth over $737.7 million by 2029, up from the predicted $563 from 2024. By jumping onto an exclusive game, you could be one of the first players to try out a new experience.

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