Tourism representative offices will be established abroad
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In September, a new strategy concerning tourism and national brand will be revealed, and Hungary will have tourism representative offices around the world. This is what the Hungarian Tourism Agency declared at the first stage of its national tour.
The first stop of the Hungarian Tourism Agency’s (MTÜ) national tour was held in Liszt Ferenc Conference and Cultural Centre, in Sopron. According to Turizmus.com, the agency began this series of programs in order to inform experts and representatives about new plans for development in the tourism branch from the horse’s mouth, and to give them opportunity to share their opinions and ideas.
Sopron-Fertőd, which is one of the most significant areas of Hungarian tourism is about to get an improvement of approximately 195 million euros. It is a rare opportunity, the last time such an investment was made was between the two world wars, as Sopron’s mayor Tamás Fodor highlighted in his speech.
Sopron’s inner city, the Kisvár area, Széchenyi Square and Pap Meadow will be renewed from the subsidy. Medical and active tourism will be improved, as well as the water tourism near Lake Fertő. In addition to this support, highway M85 will be fully constructed, which will improve the accessibility of this region.
As MTÜ’s minister in chief Zoltán Guller stated, tourism in the region needs a change of paradigm, as the current structure, that was developed in the recent 27 years, cannot live up to today’s challenges. The value of security increased, as well as the funds that can be spent on travelling both in Western Hungary and Hungary. Internet booking began to extend, customer habits and the profit rate of the branch and its enterprises changed.
Tourism increased the payment rate by 10.4 million euros and contributed to Hungarian GDP with 10 percent, and the aim of MTÜ is to increase this percentage to 16. It is not the amount of guests but their spending that needs improvement, so the agency aims to tempt visitors to Hungary who are staying longer.
The goal of the improvement is developing quality. Besides the already existing three areas of tourism (Sopron-Fertő, Balaton, Tokaj-Upper-Tiszta-Nyírség), the establishment of 5-6 new ones is in debate with the Danube curve and Debrecen-Hortobágy among them. It is also planned to make tourism more family friendly in Hungary, and to connect all the accommodation spots’ software to the system of National Tax and Customs.