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Here are what the young Hungarians watch for hours
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Femina.hu reports that Hungarians under the age of 30 spend 2 hours on YouTube on average day-by-day. The recently conducted survey by SAKKOM Interactive Representative Influencer and Gemius revealed that 96% of those between 10-29 watch YouTube videos, and based on what they say, most of them spend 2 hours on average on the website.
The group that spends the most time on the video-sharing website consists of those between 10-15, among whom 22% devote more than 4 hours to watch online broadcasts. The youngsters are so under the influence of the videos that every 3rd youngster has already bought a product or tried out something because of the videos seen.
Almost all Hungarian youngsters watch YouTube videos, and they have a shocking 118 minutes for this activity every day. Those between 10-29 prefer the funny contents, the gamer videos and the vlogs. Furthermore, the movies about do-it-yourself, lifestyle, beauty, fashion and home design are also among the most consumed ones.
As far as the sex of the users is concerned, it is unsurprising that there are significant differences.
Men usually choose from a less extended palette and mostly prefer the gamer videos or the scientifically informative broadcasts, while women prefer beauty, lifestyle, and home design videos and they are the most dedicated followers of the vlogs, too.
The preference for certain contents is very much influenced by age and the changing circumstances of living. Youngsters between 19-23 are more open to the cooking videos and the channels of the big brands, says Andrea Kozarek, the director of SAKKOM Interactive.
Based on this, 4 dominant groups are palpable:
- the shy and reserved video watchers
- the online TV watchers
- the active fans of the vloggers
- the occasional visitors
It was also brought to light that the channels of TheVR, Gergely Szirmai and Péter Dancsó are the most popular Hungarian ones among the members of the 10-29 age group. Let’s see who they are: