Based on a joint survey by Vodafone Hungary and NRC, 30% of Hungarian young adults are social media addicts as they spend an average of 1.8 hours/day on social media sites. Digitalhungary.hu writes that the survey focused on the social media and online content consumption habits of the Y and Z generations (16-37 age group).
It also turned out that the favourite activities of the Hungarian Y and Z generation social media users are watching funny videos, movies and listening to music. They browse the internet for 22 hours/week on average.
They mainly use Facebook, Facebook Messenger and YouTube with the aim of communication and orientation. 30% of respondents look through social media sites as soon as he/she has some free time, while 55% are annoyed by acquaintances who share everything.
89% of Y and Z generation internet users have smart phones, while the rate is 95% in the 16-21 age group.
However, only four out of five between 16-37 have laptops or computers.
82% of young internet users have internet subscription on their phone, but 53% of them finds that their data traffic is not enough. If they had unlimited data traffic, they would mostly use it for browsing, checking social media sites, listening to music online, watching videos and movies, and communication.
The members of the Y and Z generation spend an average of 3.1 hours/day on the internet. Out of them the youngest respondents (16-21 age group) are the record holders with 3.4 hours. The majority of internet users visit social media sites at least on a weekly basis and 91% browse the internet or use messaging applications.
The youngest generation is in the lead regarding both the consumption and production of different contents. 69% watch videos, movies on tablet or smart phone at least once a week, while 55% are regular blog readers. 81% of them produces content weekly – mainly videos and photos.
The most popular applications include Facebook (93% check it at least once a week), Facebook Messenger (89%), YouTube (89% but 95% in the 16-21 age group), Instagram (44% but 74% in the 16-21 age group) and Viber (37%).
The Y and Z generations spend 12.4 hours/week on social media sites on average.
This rate is the highest in the 22-29 age group, who browse social media platforms for 14.1 hours.
Finally, 62% of respondents think that what they see in social media doesn’t really check up with reality, because most people only show the best side of their lives. This rate is the lowest in the youngest age group, which resonates with the message of Vodafone Hungary’s #HashtagFestival, which believes that the Z generation needs to be educated so that they can find the balance between their real and virtual lives.