If you are in Budapest, do not be surprised if your phone is acting up while passing an advertisement
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Thanks to a Hungarian invention, a new type of ’city light’ signs communicating with smartphones are invading Budapest and other major cities throughout the world. According to developers, an enormous benefit of this technology is that users can get information about products and sales without further adding to the annoying nature of advertisements.
JCDecaux’s intelligent ’city light’ solution has been introduced in the Hungarian capital, Budapest. The inventors think that it can help people be more well-informed. The invention of the market-leading out-of-home media company started its world-conquering journey from Budapest.
The iBeacon, a compact yet customizable beacon, is manufactured in Hungary.
The gadget itself was invented by Bcon Technologies’ specialists, but the idea of its application was developed by JCDecaux Hungary.
The technology – previously used in stores to entice purchasing – works through the formerly mentioned beacon that is installed into a ’city light’ sign. This little transmitter interacts with smart devices that enter its proximity. The smart device then automatically sends a signal to a server, where the engine for the given campaign can be found. This engine is activated and sends the appropriate information back to the phone in the form of a silent notification. The notification disappears if the device moves out of the beacon’s proximity, furthermore, these transmitters do not gather or use consumer information.