Apple Pay officially rolling out to users in Hungary and Luxembourg

Digital wallets have grown in popularity over the years, The convenience and ease of use of these digitised services have proved to be a boon for product and service utility.

Recently, Apple confirmed that they will be rolling out Apple Pay services in Hungary and Luxembourg. The service will have support for debit and credit cards from Visa, Mastercard, and regional banks. Now, this is big!

Why?

So, why Apple is launching its services in unknown territory? And, why do they think that it will become successful in the coming years? Firstly, the simplicity factor. Customers are able to complete transactions without having to put a single bit of personal information.

Apple Pay works on multiple devices like Apple Watch, iPhone, iPad and Mac. Simply double tap the side button of the Apple Watch to reveal the Apple Pay interface. If you are using a Mac, you can easily make Apple Pay purchases through the original website.

Unlike the other e-wallet, Apple Pay uses a top-notch security system called tokenization which replaces credit card information with tokens. Moreover, people of Hungary and Luxembourg will be delighted to find that as they are in control of the whole transactional process, fraudulent behaviours are highly reduced.

Next, before rolling out their services, Apple has already made sure that the people will be able to access the services from both countries conveniently by allowing adding more banks to their service every quarter.

In Hungary, OTP banks already support Apple Pay. iOS integration of Apple Pay is super fast with initial integration taking place within one or two days. Being the easiest and most secure payment, the company is pretty confident about its expansion schemes.

For example, if you play in Pay by Phone casinos, you know how much cumbersome the payment method gets to repay those phone bills that come at the end of every month. With e-wallets like Apple Pay, this gets easier! You can pay your phone bill in a matter of seconds without any hassles. With more and more people using e-wallets like Apple Pay and Google Pay to pay their expenses such as electricity bills and phone bills, it is hardly surprising to see these services being expanded to other regions around the world.

What’s cooking?

The news of Hungary and Luxembourg expansion plans comes after the rollout of the service in Iceland with two other launch partners. Later, it will be expanded to other regions such as  Greece, Portugal, Romania, Estonia, Slovakia, Slovenia, and the Netherlands as per reports from Zive.sk, ING Bank, online banks and N26. Currently, Apple Pay is working in the UK with several British government services including the country’s Global Entry Service.