A new tourism and marketing organisation for Budapest has been established
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From November 1, 2020, the official tourism, cultural and marketing organisation of the Hungarian capital will continue to operate under the name Budapest Brand.
The vilaggazdasag.hu reports that Budapest Brand Nonprofit Zrt. will be established by the merger of BVA (Budapest VĂ¡rosarculati Nonprofit Kft.- Budapest City Image Nonprofit Ltd.) and BFTK (Budapest FesztivĂ¡l- Ă©s Turisztikai Központ- Budapest Festival and Tourism Center). The Budapest Brand simultaneously shapes the city’s brand and tourism strategy and is responsible for the production of cultural content and the organisation of festivals and fairs in the future. Many investments are planned in Budapest. For example, the development of the new athletic stadium and the railway to the airport is also a considerable investment.
One of the most well-known brands in Hungary is:
Budapest, the city with a thousand faces, with an exceptional past, exciting present and rich ecosystem.
This brand requires continuous development because Budapest can always make it better, more interesting and more beautiful. The mission of the Budapest Brand is to connect the communities that make up the city, to tell the stories that define Budapest and to give a unique experience to those who live here and visitors.
The more efficient coordination of tourism in Budapest and the official and strategic administration of the destination of Budapest are also priority tasks of the new company. The tourism and city brand strategy starts from the same mindset, and the business system that mediates this is for city residents and tourists visiting the city at the same time.
With all these lock downs for CV19 tourism is going to die in Hungary. I think Budapest and Hungary is a great place to visit but if people cannot enter the country promoting tourism here is a waste of money.