Significants changes coming to Aldi stores in Hungary

Aldi has announced changes in its Hungarian stores. The German parent company is changing the name of one of its most popular product families.

Aldi Hungary is introducing a new, unified milk brand, the retail chain announced on its website.

It was pointed out that in the future, the dairy products will be marketed under the name Milsani instead of Milfina. The packaging of the goods will also be renewed.

The decision was taken to make it easier to identify dairy products. In addition, the German parent company, ALDI SÜD expects further cost reductions from the unification of the brand, Index writes.

“Apart from the packaging, neither the recipe nor the contents of the products will change,” said Bernhard Haider, the company’s national managing director.

As described, the brand, which is made with Hungarian sourcing and Hungarian raw materials, will continue to be available in the company’s Hungarian stores.

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4 Comments

ilona says:

25/05/2023 at 00:53

Huh? The costs incurred will be noticeable to the bottom line. Will it be passed on temporarily or permanently to consumers? Generally there is a dairy section, refrigerated, in shops. Still confusing to people?
Tm says:

25/05/2023 at 11:59

That was life saving media—-
You still have people running around with masks scared to death for over 3 years including young people who were never at risk. It was 2 years of non stop hysteria and Covid had its own section in DHN.
People who got the shot are and still in danger especially if they have had more than one shot.
KC says:

26/05/2023 at 06:03

I doubt consumers will notice the change of name or product. Milk, diaries are no longer what they have been. Who can still recognize/taste real milk these days?
Aldi (once a cheap grocery), Aldi’s offspring Von der Leyen (EU/WEF) decide what people, the plebs, will consume.

More and more often I read screaming headlines without any news value or the headline does not fit the content (misleasing/clickbait). I agree with @Tm. There’s a lot to tell about vaccination damage worldwide, Pfizer’s contract that is made public, the trials and so on but I am no longer surprised about news sites and papers making up news to have at least something to write about.
Gurlawol says:

06/05/2024 at 02:55

Damn. I was happy for a second, until I reached the part that the contents/recipes will not change. All I have in the vicinity is a poopy small Aldi… and half of what they are selling is their milfina milsawhatever. All of it is inedibly bad. None of my friends or family members can eat it either. From time to time I give it a chance, but I regretted it every time. By far the worst dairy “brand” out there. Having nothing is actually better… for realsies. I know Aldis are famous for selling cheaper, somewhat lower quality goods, but I wish they were selling at least a tiny bit more “luxury” food brands… at least next to snobbish areas, like mine. How I wish we had a Spar in walking distance, especially because of some of their expensive, but great dairy products. :_<