A chain reintroduces quantitative restrictions in Hungary

Tesco has introduced a quantity restriction on chicken breast fillets in Hungary due to high demand.

According to the price maker, Tesco has been offering the cheapest chicken breast fillet in Hungary since August. The favourable pricing of chicken breast fillets, which were previously included in the price cap, has led to high demand for Tesco. Therefore, the supermarket introduced a restriction on the quantities that can be bought at one time from 12 October.

As index.hu notes, the limit is higher than both the limits imposed by competitors and the quantities allowed at the time of the official prices. Tesco says this is still enough to cover households’ weekly needs.

To reduce customer complaints, the supermarket chain is constantly striving for low prices. For example, under the price guarantee scheme, low prices are guaranteed on a permanent basis for own-brand products.

“Our price guarantee scheme helps customers to avoid the hassle of comparing prices, because we do the work for them. We are constantly monitoring changes in consumer habits, so we will now offer Price Guarantee on even more of our favourite own-brand products,” said Tamás Kámán, Tesco’s Purchasing Director in Hungary.