Is it worth shopping at the Hungarian Primark?

“Amazing fashion, amazing prices” – says Primark. The prices are undoubtedly low in other countries where the fashion brand is present. However, there were concerns that due to Hungary’s currency and exchange rates, items might be more expensive at the Hungarian Primark store. Primark opened its first store in Hungary on the 28th of May. Here is everything you need to know about Primark and its pricing.

Major hype

As Szeretlek Magyarország reports, the opening of the very first Hungarian Primark store was preceded by major hype. Many people expressed excitement on various social media platforms and relief that they no longer need to leave the country to do their Primark shopping. A similar hype was present in the country when other big Western chains, such as McDonald’s and Starbucks, arrived in Hungary.

If you have not heard about Primark before, it is an Irish fashion brand that promises great quality at low prices. While the quality is for you to judge, the prices are undeniably low.

The opening of the first Hungarian Primark

The first Hungarian Primark store opened its doors on Tuesday at the Aréna Mall. On opening day, queues stretched for hundreds of metres inside the mall. Some people waited for hours to see the new store for themselves. Even for those who managed to get in, huge crowds were waiting at the fitting rooms and cash registers. The following day, the crowd was significantly smaller, but by around noon, hundreds of people were still waiting to get in. Despite this, the security staff managed the situation smoothly.

Photo: Commons.wikimedia.org By Kolforn

Constant restocks

The Hungarian Primark is set to continue drawing interest in the coming weeks. Those avoiding the initial rush can visit later without missing out, as products are restocked every evening. Despite the first day’s surge, nothing went out of stock. Children’s T-shirts with cartoon characters, women’s summer items and home goods like bed linen and candles were quickly snapped up. In the men’s department, underpants were the most popular.

The prices

In the women’s department, T-shirts are priced at HUF 1,300 (EUR 3.34), and packs of seven training socks are available for HUF 2,200 (EUR 5.65). Straw hats cost HUF 2,200 (EUR 5.65), summer dresses are HUF 8,000 (EUR 20.54) and bikinis start at HUF 1,100 (EUR 2.82). Bags are around HUF 4,000 (EUR 10.27), with scarves available for HUF 1,100 (EUR 2.82). In the men’s department, T-shirts start at HUF 1,100 and shorts at HUF 3,800 (EUR 9.76). Jeans are priced from HUF 6,500 (EUR 16.69), and the cheapest swim trunks are HUF 2,600 (EUR 6.68). Sunglasses are truly a bargain at HUF 740 (EUR 1.90).

Szeretlek Magyarország also notes that the Hungarian Primark’s prices are similar to those of the Polish LPP group’s Sinsay, which is already present in Hungary. In some cases, one might be a bit cheaper than the other, but the overall price range and the atmosphere of the shops are the same.

primark international fashion retail chain

Source: Facebook/Primark

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1 Comment

It is Vat at 27% - the says:

03/06/2024 at 11:55

It’s the VAT because there is MASSIVE disproportion of clothing and “other” that Primark sell.
Last week, went into shop at Primark in Strasbourg, France.
Left with more than I had planned to purchase, and AMAZED, comparing it to the Budapest – Arena “new” store, the lower COSTS in Strasbourg, France.
We travel on a regular basics out of Budapest, like 7 country’s over the past 5 weeks, and AGAIN – the cost of casual footwear, of sporting – Brand name – Footwear – there is a MASSIVE cheapness difference, and a greater variety to choose from, than in Budapest, Hungary.
Vat – 27% the highest in the European Union.
Do Hungarians NOT realise – the IMPACT of this VAT application in the Economics – the functionality of the Hungarian economy ?
Post the Covid Pandemic, the rate of Inflation, the on-going DECLINE of the Hungarian Economy, worsening as I commentate, this VAT – money GRAPPED and POCKETED firstly by the Orban – Fidesz Government, it’s the GOVERNMENT who are the WINNERS.
It’s distribution, back out – in-to and throughout, it’s DISBURSMENT – to all Hungarians, is another EXAMPLE of citizens being – Used, Abused and Exploited by the Orban – Fidesz Government.
Vat at 27% – another DAGGER that is CRIPPLING ant chance of a FUTURE for Hungary.