Hungarian fashion brand Nanushka opens store in New York

Hungarian fashion designer Szandra Sándor, creator of the brand Nanushka, has opened a new store in the heart of Soho, New York, located at 27 Mercer Street.

The store was designed by Italian architect Matteo Corbellini, whose innovative approach to evolving spatial design offers a refreshing take on retail spaces. This marks another milestone for Nanushka, a brand that has been embraced by many celebrities worldwide.

Corbellini first encountered Sándor’s brand during a dinner event in Milan, held at Villa Clea, an art space designed by him, Világgazdaság reports. Their connection was instant, and the result is a collaboration that now brings a unique Nanushka experience to New York. The store is built around the concept of a “temporary refuge,” aligning with Nanushka’s commitment to sustainability and creating a calm, welcoming environment amid the city’s hustle and bustle.

The interior, curated by Allina Corbellini for Lunaa, features black lacquered metal furniture, with raw metal pieces visibly welded together, reminiscent of the craftsmanship involved in sewing fabric. The use of textiles throughout the space introduces soft, organic shapes with folds and undulations that enhance the feeling of warmth and fluidity.

At the heart of the design are distinctive fabrics sourced from the brand’s Budapest atelier. These materials are assembled into a unique frame that balances between movement and stability. Inspired by the nomadic structure of a Berber tent, the space brings a dynamic energy, with certain design elements fixed in place, while others remain mobile, allowing the store to evolve constantly. The overall atmosphere is both light and flexible, making for an immersive shopping experience that blends the established with the fresh.